Why would they update it?
Because they shouldn't be resting on their laurels. They should be holding themselves to a higher standard.
Better question, why would they continue to present an inferior product, when the company is clearly capable of doing more?
Quality is a great business plan. Period.
Correct, Correct, and Correct.
Apparently ethics is left out of business schools nowadays...
Again, I suspect they are looking at it strictly from a business point of view with very little thought put towards show quality. I also suspect, as long as there are butts in the seat, the show will be continued to be presented in its current form. It's very difficult to sell something to someone that doesn't think there's a "problem". And to that same person...packed amphitheaters do not signify that there is a "problem"...regardless of the quality of show being presented.
You can apply this to many other areas of Walt Disney World. If people keep coming, what's the problem? Why inject excess money (overhauls and remounts instead of refurbishments)into a theme park that has a nonstop continuous flow of guests? I don't agree with this, especially because it goes against everything that the Disney parks were founded on. But it makes sense...I just don't think we're going to see any change in this direction anytime soon...
It's called "Riding the Legacy"...
Maybe it will catch up with them one day...maybe not. They sure are relying on first time visitors (and foreign guests!!!!) more than ever. And this works best with the business plan, because they don't know any different...