It's shameless self-promotion in the sense that the WDC owns ABC which the Live with Regis and Kelly show is on has a guest who has connections to the WDC like Eisner does on to promote a book he has written. Another term for this is cross promotion. They are using one branch of their corporation to promote something that another part of their company is selling. There is nothing wrong with this of coure, it is just in my OPINION shameless self promotion. You are free to disagree if you wish.
