The article, as click-baity as it is, is not incorrect. Years ago Disney realized there was going to be a slump in Mickey and Minnie related merchandise because the only active Mickey-related show was Mickey Mouse Clubhouse. That show doesn’t appeal to an adult demographic at all. It’s actually pretty bad as far as kids shows go. (The hot dog song excepted) To give credit where it is due, Disney Consumer Products actually realized the problem before it happened. The writing was on the wall that unless they could appeal to an older and wider demographic quickly, there would be a huge issue with selling Mickey Merch in the future. The solution?
Consumer Products put the order in for an adult-targeted Mickey Mouse Cartoon Series. This series would target a demographic older than Clubhouse, or even House of Mouse’s MouseWorks Shorts. But Who would get to work on it? Would you believe some of the creators of Ren and Stimpy, along with the Brothers Chaps, best known for the internet cartoon series / website Homestar Runner and Strong Bad. Together, along with their own diverse teams of talent, came up with the concept for an international zany take on Mickey... but a problem was found later... the “official” voice of Mickey Mouse couldn’t emote well enough for a show like that. Bret Iwan just didn’t have the acting chops. The guy is a Wayne Allwine sound-alike, (the former voice of Mickey) and a mediocre one at best. He couldn’t give enough energy to Mickey for that series, and it seems like everyone knew it. They had to select someone else. Enter Silicon Valley’s token jerk, Russ Hanneman. Russ’s character on Silicon Valley is off the walls crazy... but Chris Diamantopoulos was perfect to play a zany version of Mickey. So he became the voice of Mickey for the series of shorts. He might not sound like Wayne’s Mickey, but he sure gave life to the new shorts in a way that Bret just couldn’t do at the time.
These shorts have breathed new life into the characters. And like the new character designs or not, they actually are pretty popular. The stories are crazy, they are filled with references to classic Disney films and theme park attractions, and most importantly to the company, they sell merchandise. As much as there is a slight slump in sales with fab-5 character merch right now, the situation would have been more dismal had they not done the new series. It’s only natural that they open the new ride based on the new shorts in the parks as part of this push as well. I believe this slump in the merchandise sales will turn over quickly because Consumer Products caught it in time. And when you combine it with Ducktales, it makes everything even more successful.