Which means, to me, it's a choice driven by domestic considerations and not the wider international market that are going to be wonder why this "Hulu" replaced Star...
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Disney's Streaming Services: Disney+ (and Hulu, ESPN+, Star, & hotstar)
- Thread starter MisterPenguin
- Start date
Disney Irish
Premium Member
Not really complex in terms of changing a name on a tile in a service since the actual service didn't change.
Really easy to tell customers on a message when they open the app for the first time after the name change -
"We've updated your experience. Star is now called Hulu, same content new name".
The Walt Disney Studios
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BrianLo
Well-Known Member
I think because Star just was unceremoniously included into D+ internationally, I don’t actually know if it has recognition at all. At least in Canada. I think Hulu would be more recognized as an actual brand here. Or FX. Can’t speak to European viewpoints.
Now does it actually matter? Also probably not at all. It’s all just D+ as far as these markets are concerned.
So probably it is US mediated.
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- In the Parks
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Disney Irish
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Wonder if that means they'll overhaul the recommendations and have it driven by AI and add a "like/dislike" system like Netflix has in the new unified D+ app.How ESPN Aims to Prop Up Disney+
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Disney Irish
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I believe that is the idea, fully integrate it into ESPN+.
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