I know. It's amazing. That was what I always told people who didn't understand why I kept going back -- that it was more than what they saw on TV. It had beaches (which you can no longer swim in), boats, fishing, horseback riding, campfires, golf, cool shopping (which used to be unique), dinner shows (without characters) and nice interesting restaurants.
Now they chip away at that and make it nearly impossible to take advantage of the "resort" experience beyond the parks. People who usually say that they would rather go to Myrtle Beach or Nags Head, used to get the argument from me that you get most of that at WDW (except the actual ocean), plus a lot more.
I say they need to go back to that. The Poly used to have water ski shows and a true non-character luau. I still love the Hoop-de-Doo Revue. And let's not even bring up the lazy-river setting of River Country or the quiet, nice animal sanctuary that was the original "Discovery Island"... and definitely forget the feel of the original Golf Resort Hotel (now Shades of Green). And on the more "resort" and "style" side of things, remember when Food Network and other venuew used to highlight their unique and high-quality dining?
Some said here that they had to sell out to Four Seasons because they could not figure out how to get that top tier resort experience. Well, they used to know how. All the pieces are there. They just need to pay attention to something other than the park commandos for a little while, and they will see the gems that they have right there. Remember that nice resorts drive repeat business and in some ways don't cost quite as much to attract as park commandos. But the two can definitely complement one another.