Do you have facts to back up your statement that it 'failed'? Just because someone didn't like it, or felt it was too expensive does not automatically make it a failed test. From everything I've seen they were sold out every day they were available; that doesn't sound like a failure to me. There was clearly demand for the offering.
It was a product test that had a finite schedule to run and that time period has ended. Companies do things like this all the time to evaluate customer responses to a potential new offering. They then take the feedback from the customers who experienced it and evaluate that to determine next steps. For all we know, they might make some adjustments to the offering and bring it back during a less busy season of the year to see if the demand is the same or was it a seasonal thing. The bottom line is that this was always a test and had a finite schedule and the test is now over. Everything else is just projecting personal views on it.