Remember, there are people who are doing anything they can to save a few more pennies towards their next trip. Doing things like watching ads online for Perk Points and taking pictures of their grocery receipts to get pennies back for buying certain goods. So spending a few minutes entering gift card numbers for a 5% return is nothing compared to filling out a survey for a quarter. Using a rewards credit card to buy discounted gift cards and then getting an additional benefit on top of those gift cards could add up. If you have a traditional savings account, or other short term investment vehicle that would still be returning north of 5% with this current financial climate, I'd love to know about it. For a die hard Disney fan, who was 100% sure of going to WDW/DLR it could have been a "good" investment. I'm using air quotes as even though the return may have been reasonable, it doesn't strike me as being very liquid if the need arose.