With the opening of Gran Destino, the upcoming Riviera Resort, Reflections Lodge, The Cove and the ongoing homogenization of guest room and restaurant interiors (Wilderness Lodge, yacht club, Beach Club... ) Disney has thrown in the towel with signature “Disney” iconic resorts.
With building profiles and architecture redundant of the “outside world” Disney has done a 180 on the very reason guests flock to their premium priced hotels - they are unique, with themed public areas and some with guest room interior design that continues the hotel story. True, some of the rooms were lackluster when compared to the public areas, but they usually had touches and moments of Disney.
With the current “paint the world white” HGTV approach, we are being flooded with generic contemporary design that could be an airport Marriott or Omaha Hilton.
The newly stripped-down rooms are a sad statement for Disney Resorts and erode the brand one room at a time.
One cast member told us, “the new look is the result of guest comments and research.” Believe me, when design is driven by research we will all pay. If this is the case, Disney will forever be chasing their tail.
I’m not sure where it ends.
With building profiles and architecture redundant of the “outside world” Disney has done a 180 on the very reason guests flock to their premium priced hotels - they are unique, with themed public areas and some with guest room interior design that continues the hotel story. True, some of the rooms were lackluster when compared to the public areas, but they usually had touches and moments of Disney.
With the current “paint the world white” HGTV approach, we are being flooded with generic contemporary design that could be an airport Marriott or Omaha Hilton.
The newly stripped-down rooms are a sad statement for Disney Resorts and erode the brand one room at a time.
One cast member told us, “the new look is the result of guest comments and research.” Believe me, when design is driven by research we will all pay. If this is the case, Disney will forever be chasing their tail.
I’m not sure where it ends.
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