Disney Pricing Strategy

[Astro_Digital]

It is easy increase prices 10% a year....
Crowds increase 10% a year ..... ????
Ok let try 20% a year, and cut back where ever we can.

Disney Parks.... they are living the good life

 

[eliza61nyc]

It is easy increase prices 10% a year....
Crowds increase 10% a year ..... ????
Ok let try 20% a year, and cut back where ever we can.

Disney Parks.... they are living the good life

Hey that's what happens when you have a product that everyone wants. Apple did it too, Hamilton on Broadway, etc. You invent a product and everyone wants it, you charge top dollar for it. The good life.

lol, I wish I had that type of ingenuity, I'd be on shark tank pitching my idea and yep I would charge top dollar for it.

 

[John park hopper]

The reason they care about crowds is because it creates a negative experience for guests. Shutting the gates and locking guests out of the parks when they've already paid to bring their families on vacation is a much worse experience than being inside a crowded park. Your suggestion actually makes the guest experience worse, not better.

Raising prices prevents people from coming in the first place.

Limit the daily number of ticket sold. Airlines over book but compensate those who can't get a seat. Sports venues don't sell more tickets than they have seats for seems like Disney is exempt from this concept.

 

[CaptainAmerica]

Limit the daily number of ticket sold. Airlines over book but compensate those who can't get a seat. Sports venues don't sell more tickets than they have seats for seems like Disney is exempt from this concept.

That's what raising prices is. You're limiting the number of tickets sold to the number of people willing to pay a given price.

 

[drizgirl]

If Bob cares so much about guest experience, he could just eliminate the monthly payment plans.

 

[John park hopper]

That's what raising prices is. You're limiting the number of tickets sold to the number of people willing to pay a given price.

It seems there is no limit to what people will pay hasn't worked so far

 

[CaptainAmerica]

If Bob cares so much about guest experience, he could just eliminate the monthly payment plans.

Irrelevant in Florida, significant in California.

It seems there is no limit to what people will pay hasn't worked so far

They're searching for it. Seasonal pricing was phase 1. I think they're going to get more aggressive in the price differential between peak and off-peak times.

 

[Bostb71]

I really think they should adopt a simplified airline / hotel pricing model; where the ticket price increases as the number of tickets sold increases. That's what I thought they were going to implement when they said they were rolling out dynamic pricing.

 

[winstongator]

See the Iger quote above. They're going to raise prices past the point when people stop coming. Crowds are so bad it's affecting the guest experience, so they actually want to reduce attendance at peak times. As long as the percent increase in price is greater than or equal to the percent decrease in attendance, they're happy.

The funny thing is that I’d bet peak times are some of the least price sensitive times - when people decide to go and are just going to go, along with Floridians and other travelers that have time off then. It’s seemed like this strategy has worked for the summer.