Disney Garden

[m star]

Just an interesting tidbit:

[FONT=Arial,Helvetica][FONT=Arial,Helvetica] With the mission to increase consumption of fresh fruits and vegetables among children, Indianapolis-based Imagination Farms has taken significant positive steps in that direction with two recently announced partnerships with prominent fruit producers.

[/FONT][/FONT] [FONT=Arial,Helvetica][FONT=Arial,Helvetica]In the first alliance, Imagination Farms joined with Ito Packing Inc. in Reedley, CA, to market stone fruit and blueberries under the "Disney Garden" brand. The items were the first fresh produce products to carry the brand.[/FONT][/FONT]
[FONT=Arial,Helvetica][FONT=Arial,Helvetica]
[/FONT][/FONT]
[FONT=Arial,Helvetica][FONT=Arial,Helvetica]Craig Ito, president of Ito Packing, said in a statement, "It's great to be the first company to roll out 'Disney Garden' products at retail. The excitement at the retail level has been impressive, and we are happy to help introduce consumers to this high-quality, wholesome brand with a full assortment of stone fruit."[/FONT][/FONT]


[FONT=Arial,Helvetica][FONT=Arial,Helvetica]More:[/FONT][/FONT]
[FONT=Arial,Helvetica][FONT=Arial,Helvetica]http://www.producenews.com/storydetail.cfm?ID=6080
[/FONT][/FONT]

 

[wedway71]

very cool-im in INDY-soooo close to the magic of Disney:sohappy:

 

[Scar Junior]

Think this will be marketed nationally? I know my family would buy produce with the Disney name on it even if it costs a little more.

 

[Tigggrl]

The Albertsons store here has them right up front as you walk in There is usually a space for them in their ad too!

 

[DisneyRoxMySox]

Disney produce? Sweet.

 

[Epcot82Guy]

That's cool. Now if they can start selling Epcot produce under the Land logo... :lookaroun

And glad to see something fun coming from my home state. GO HOOSIERS!

 

[wedway71]

That's cool. Now if they can start selling Epcot produce under the Land logo... :lookaroun

And glad to see something fun coming from my home state. GO HOOSIERS!

Im glad to see another Hoosier in here..

 

[JimPrevor]

I thought everyone might be interested in seeing the kind of discussion going on in the food trade related to the Disney Garden concept and the broader issue of marketing produce to children.

I publish a magazine named PRODUCE BUSINESS that serves the produce trade and do a web site, PerishablePundit.com that addresses many of the same issues in a broader context.

We've run a number of articles on the subject but in the piece I give the link to below, I argue that the produce industry is too small and the margins on commodity products too tight to earn Disney a lot of money, so they would be better off looking to the positiong and PR benefits of a much wider scale program in which they waive any fee. Maybe also help the world. You can read the whole story:

http://www.perishablepundit.com/DailyPundit/2006/August/pundit060814-4b.htm

Thanks - Jim