Disney CEO Pushes Back Against Idea Of Superhero Fatigue, Says Movies Just Weren't Good Enough

Disstevefan1

Well-Known Member

Walt Disney CEO Bob Iger has pushed back against the idea of "superhero fatigue" being to blame for some of the company's newest Marvel movies coming up short at the box office. Instead, Iger acknowledged that the company's movies simply weren't good enough to get people to spend money to go watch them in a theater.

"A lot of people think it's audience fatigue; it's not audience fatigue. They want great films. And if you build it great, they will come and there are countless examples of that," he said at a Morgan Stanley speaking event this week (via THR). "Some are ours and some are others. Oppenheimer is a perfect example of that. Just a fantastic film."

Iger went on to say that he believes Disney's ability to "focus" and make fewer, better movies and TV shows will make all the difference. "We reduced the output of Marvel, both number of films they make, and the number of TV shows, and that really becomes critical, but I feel good about the team," he said.

In 2024, Disney has just one Marvel movie coming--Deadpool & Wolverine. This is a marked change from previous years where Disney released multiple MCU films per year.

In an effort to improve quality, Iger said Disney is looking at "every part" of the filmmaking process, including the cast, director, and script. "I personally watch films three to five times with the team and just create a culture of excellence and respect which is really important with the creative community," he said.

With regard to quality, Iger said Disney has already quietly canceled some "projects" that "we just didn't feel were strong enough." He did not name these outright, however.

"You have to kill things you no longer believe in, and that's not easy in this business, because either you've gotten started, you have some sunk costs, or it's a relationship with either your employees or with the creative community," Iger said. "It's not an easy thing, but you got to make those tough calls."

Some of Marvel's movies in 2023 that did not exactly light up the box office included Ant-Man and the Wasp: Quantumania ($476 million) and The Marvels ($206 million). Those movies made hundreds of millions of dollars, but didn't reach the heights of many other MCU films. The biggest Marvel movie in 2023 was Guardians of the Galaxy Vol. 3, which made $845 million.

Disney is also slowing the pace on Star Wars theatrical releases, as the next film, The Mandalorian & Grogu, isn't coming until 2026.
Iger could be just saying what folks want to hear , but if he is not, and Disney will once again makes good movies instead of "important" movies, this is a good sign.
 
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Phicinfan

Well-Known Member
I think you underestimate the problem…

The movies/characters/plotlines are no longer interesting
I think that depends on what Dead Pool 3 is. IF it is the total reboot of Marvel as suggested by some sites and rumors and its done well, with him devastating the fourth wall, this could be huge and start the push for Marvel to focus on what is real, the big names. If its just tongue and cheek humor with light shots at Marvel, and no real clear vision of what's next, then its just another marvel movie that my disappoint.

Again, Marvel needs to get FF and Mutants(we don't do X-men alone evidently....) going and do them right. FF alone with Dr Doom as the villain could easily replace Avengers draw if done well.
 

Sirwalterraleigh

Premium Member
I think that depends on what Dead Pool 3 is. IF it is the total reboot of Marvel as suggested by some sites and rumors and its done well, with him devastating the fourth wall, this could be huge and start the push for Marvel to focus on what is real, the big names. If its just tongue and cheek humor with light shots at Marvel, and no real clear vision of what's next, then its just another marvel movie that my disappoint.

Again, Marvel needs to get FF and Mutants(we don't do X-men alone evidently....) going and do them right. FF alone with Dr Doom as the villain could easily replace Avengers draw if done well.
…reboots…

Seldom go well.

I like Ryan Reynolds as much as the next guy…but the decision to end the MCU characters with the juice (Oscar winner Robert Downey jr 😬) was maybe the end - even if necessary.

It can’t be that big again. The right time and place. Fans leaned into that…my suspicion is because their “competition” largely sucked.

Star Wars…DC…the hobbit series….
All blew…mostly unwatchable. It’s easy to triumph when the other teams take themselves off the field.

Sometimes you can’t go home.
 

MisterPenguin

President of Animal Kingdom
Premium Member
I think that depends on what Dead Pool 3 is. IF it is the total reboot of Marvel as suggested by some sites and rumors and its done well, with him devastating the fourth wall, this could be huge and start the push for Marvel to focus on what is real, the big names. If its just tongue and cheek humor with light shots at Marvel, and no real clear vision of what's next, then its just another marvel movie that my disappoint.

Again, Marvel needs to get FF and Mutants(we don't do X-men alone evidently....) going and do them right. FF alone with Dr Doom as the villain could easily replace Avengers draw if done well.

Given that we already know that Capt. America 4 and Thunderbolts will have the usual MCU characters, even coming out after DP3; I don't see DP3 rebooting all of the MCU. Also, it would be madness to make all the MCU movies that made billions as being inconsequential because the whole timeline is re-set.

However, I do see it totally rebooting all of the Fox-Marvel movies. Whether they'll be integrated into the MCU or continue to be their own multiverse, I don't know.

I'm assuming that all the old X-Men will belong to a timeline that has changed, and we'll be introduced to a new timeline.
 

Phicinfan

Well-Known Member
…reboots…

Seldom go well.

I like Ryan Reynolds as much as the next guy…but the decision to end the MCU characters with the juice (Oscar winner Robert Downey jr 😬) was maybe the end - even if necessary.
I actually don't mind a major character ending in that storyline. But losing Downey Jr and Chris Evans may be a huge mistake.
It can’t be that big again. The right time and place. Fans leaned into that…my suspicion is because their “competition” largely sucked.
Here we disagree. It CAN be that again, with the right direction and story line. With the payoff of secret wars or battle world of FF vs. X-men vs. Avengers. Actually I would be fine with walking away from Avengers all together and go with young Avengers to really refresh direction.
Star Wars…DC…the hobbit series….
All blew…mostly unwatchable. It’s easy to triumph when the other teams take themselves off the field.
I can't argue Star Wars but will always preface my agreement with you on the fact I have never been a huge Star Wars fan. Ever. All the other movies post the original three just support my decision there, in my opinion.
I LOVED the Hobbit movies, I thought they were very well done. Loved every minute of them.
Sometimes you can’t go home.
No, but you can move home and start over. Its not easy, but it can be done.
 

Sirwalterraleigh

Premium Member
I actually don't mind a major character ending in that storyline. But losing Downey Jr and Chris Evans may be a huge mistake.
It was…though reasonable at the time when you think the label is more important than the meal.

Iger 101

The hobbit was kinda “attack of the clones” in most ways…just a mess of excess. Not really true to the source material unlike LOTR
 

erasure fan1

Well-Known Member
I LOVED the Hobbit movies, I thought they were very well done. Loved every minute of them.
So you're the one! 😜
It CAN be that again, with the right direction and story line.
I completely agree. I just don't believe Disney has the organization to accomplish it anymore. At least not anytime soon. Not as long as Iger is still around.
 

Tha Realest

Well-Known Member
Given that we already know that Capt. America 4 and Thunderbolts will have the usual MCU characters, even coming out after DP3; I don't see DP3 rebooting all of the MCU. Also, it would be madness to make all the MCU movies that made billions as being inconsequential because the whole timeline is re-set.
Thunderbolts seems more like a sequel to Black Widow and the Winter Soldier and the Falcon TV show than including “the usual MCU characters” that most audiences are familiar with. I don’t think the current roster carries the caché that the pre-Avengers Endgame MCU did.
 

MisterPenguin

President of Animal Kingdom
Premium Member
Thunderbolts seems more like a sequel to Black Widow and the Winter Soldier and the Falcon TV show than including “the usual MCU characters” that most audiences are familiar with. I don’t think the current roster carries the caché that the pre-Avengers Endgame MCU did.
That wasn't my point at all. It was about whether DP3 would significantly change the main MCU timeline/dimension. You're reading into it something I wasn't implying.
 

Hawkeye_2018

Well-Known Member
Finally watched The Marvels. Terrible. A singing planet!?? I think I might be done with Marvel. I haven't really enjoyed anything other than Guardians 3 lately and even my kids have lost interest in the MCU.
 

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