Hope they stay the course!
Just to muddy the waters a little, I have posted the 30 stocks that make up the Dow Jones Industrial Average. These are the "big gun" blue chip stocks in the USA and actually the world since they are all international in scope. The companies with a "+" after their name are current sponsors of attractions at WDW. It is very impressive that WDW has sponsors from 1/3 of the biggest and best as follows:
3M
Alcoa
American Express+
A T & T+
Boeing
Caterpillar
Citigroup
Coca Cola+
DuPont
Eastman Kodak+
Exxon Mobil+
General Electric Company+
General Motors+
Home Depot
Honeywell International
Hewlett-Packard+
IBM
Intel
International Paper Company
Johnson & Johnson
JP Morgan
MacDonalds+
Merck & Co
Microsoft
Philip Morris
Proctor & Gamble
SBC Communications
United Technologies
Walmart
Walt Disney+
Disney wants to stay in step with the big boys. Sure, they have lots of other sponsors (such as FedEx ,Coppertone, Sony and lots of others) but Disney doesn't want to be associated with Ford because GM is so much bigger and better. Disney doesn't want Fuji Film because they have Eastman Kodak. Disney is also very cautious concerning their "squeaky clean" reputation (and rightfully so IMHO). Captain EO bit the dust shortly after Michael Jackson was associated with pedophilia. Much of the Disney empire is built upon public perceptions and expectations both good and bad. As has been discussed in this forum, Disney owns and operates several movie companies that produce "R" rated films. WDW and Touchstone Pictures don't really mesh too well so Disney makes a clear distinction between those divisions.
Now, having seen the foregoing list ask yourself this question, "Would WDW want to have Philip Morris as a sponsor?". I think you'll agree that the answer is no, because Philip Morris is an "evil" tobacco company. In reality, some Philip Morris subsidiaries do sponsor Disney attractions but you have to do some research to find out who and what Philip Morris owns. In short, you won't see the Philip Morris name as a sponsor at WDW. Also, WDW lost a "big fish" when United Technologies pulled their sponsorship of "The Living Seas" (pun intended).
Also remember that Monsanto once was a big sponsor at Disneyland way back at the time when Monsanto was in the DOW 30 and Disney was just a small company. Monsanto is now history (well really a subsidiary of Pharmacia & Upjohn, Inc.) due to poor corporate dealings with the public. Let's hope Disney is smarter than Monsanto. I think they are! So I don't think you'll see any association of Disney with Ford, Chrysler, Cannon or Fuji. Toyota, well maybe if the deal was right.