Originally posted by GaryT977
Basically from what I read, the deal fell through because Disney would not give Pixar the copyrights to the movies Pixar has made under the current agreement. For example, Disney has the rights to make a sequel to Finding Nemo, not Pixar.
To me, this is highly obnoxious. Disney did not create these movies, they marketed and profited from them. Why should they have the copyrights?
You know, we Disney fans really do have to stop thinking of the company as pure greed. They didn't turn Pixar down because Eisner just wanted to hog the copyright. It's just that, without ownership, Pixar isn't any GOOD to Disney. Under Pixar's proposed deal, Disney would get about 20 million in distribution fees per film. That's it. They wouldn't have long-term use of the characters, meaning no attractions, television series, merchandising and marketing, and other "synergy" uses.
Disney just didn't see any point in signing the contract.
Yes, I know Pixar has produced Disney's biggest (and only recent) hits. That's great, and we can assume Pixar will continue to produce hits. But if Disney makes no money off of those hits, and has no use of the hits in other aspects of the business, why bother? If Disney gets no money, no attractions, and no long-term use from the properties... well, why would they sign the deal?
The deal also would have taken The Impossibles and Cars (Disney's last two Pixar films) and put them under the new contract. By walking way, Disney keeps their half of an estimated $250+ million box office revenue, and gets full rights to the characters for other uses.
Everyone's always complaining at Disney in these forums that they're not leveraging "synergy" enough by opening (for example) park attractions based on the films. To date, "Monsters, Inc." is the only Pixar film that hasn't been "synergized," in fact. And had Disney signed Pixar's contract, "Nemo" would have been the LAST film to be "synergized" (as it is now being brought into Living Seas at Epcot).
Look at this from the bigger, long-term business picture. Disney probably figures, "hey, it's been a great run. Mabe this'll help jump-start our own 3D animation division. Either way, we're not gonna make big bux on Pixar anymore, so we'll take a swing on our own."