Disney (and others) at the Box Office - Current State of Affairs

DKampy

Well-Known Member
That's fair. And I think that Venice certainly could, as it has slightly more appeal than Death on the Nile for its eerie vibe, but it is going to be surrounded by stiff horror competition for the Halloween season under Universal and others' subsidiaries. At least it is mature counter programing. They certainly don't market the searchlight releases too well.

Speaking of Searchlight. One that actually came out this year: Theater Camp sure was not marketed much and fizzled.
Theater Camp is in only 51 theaters… we don’t know how much it fizzled out… It had one of the best per theater averages the other week… most of the general population never heard of the film…. The only time I saw a trailer was when I looked it up after I heard some critics praising the film…
 

drizgirl

Well-Known Member
Exactly. This is a perfect thread to discuss that issue more broadly.

And the facts and data of the box office are hard to argue against. They tell the story very clearly.



We'll likely never know why Disney refused to release it, but it is a fact that Disney owned Sound of Freedom after its 2019 purchase of 20th Century Fox. If Disney had released it themselves, they would have made an extra $60 Million in profit and counting as of yesterday's box office receipts. In a summer where Disney is losing hundreds of millions of dollars at the box office, that would have helped.

Or is $60 Million not worth it any longer to Disney because they are just so successful at everything else they do? 🤔
Eh. Just bump up the price of Genie+ again. That's all they need.
 

ᗩLᘿᑕ ✨ ᗩζᗩᗰ

HOUSE OF MAGIC
Premium Member
Disney treats the box office like an advertising/marketing expense. Profits are nice but they're just making movies to prop up Disney+. The only reason why they keep doing retreads and rehashes vs original content is to appeal to an already built in audience. Same goes for Ride to Movie adaptations. It's only their original content they need to succeed. But if not, those movies can always find a home at Disney+.
 

drizgirl

Well-Known Member
I'm not saying they have an ethical dilemma toward it, I'm saying it wouldn't have been done as that has not been Disney's modus operandi regarding movie ticket sales. Marketing has not ever done a whole movie release where the primary ticket sales used a pay-it-forward model. Sure there have been giveaways and buy one get one free promotions, but not the primary ticket sales. That is the whole point. Hence why its not really Disney "missing out on it".
Maybe they should consider it.
 

drizgirl

Well-Known Member
My wife is taking my daughter this Friday (chaperoning for my daughter and her friends) For reference, I have seen maybe a half dozen, possibly a dozen movies with her. She just is generally not into them.

Earlier tonight, family friend of my wife’s that’s in her mid-70’s reached out to see if she could go see Barbie with my wife and daughter (she didn’t know of the already scheduled girls’ outing).

The WOM and multigenerational pull on this one is unlike anything I’ve ever seen.
My daughter saw it on opening day. I'm curious about it so we decided to go. Now my adult son and his girlfriend want to come along. It's really something.
 

drizgirl

Well-Known Member
Given how they “marketed” other in the can films acquired from 20CF, I have a feeling they would have 1) unceremoniously dropped it with no fanfare or marketing spend in the theaters, and 2) would have shot down any sort of faith-based outreach efforts that seem to have helped make this film a wild success.
Yep. That was my thought. So I think the previous poster is right assuming it wouldn't have made the profit under Disney.
 

drizgirl

Well-Known Member
Disney treats the box office like an advertising/marketing expense. Profits are nice but they're just making movies to prop up Disney+. The only reason why they keep doing retreads and rehashes vs original content is to appeal to an already built in audience. Same goes for Ride to Movie adaptations. It's only their original content they need to succeed. But if not, those movies can always find a home at Disney+.
Hmmmm, I guess we'll see how that works for them in the long run.
 

Tha Realest

Well-Known Member
Yep. That was my thought. So I think the previous poster is right assuming it wouldn't have made the profit under Disney.
Both those options represent a choice though. Disney could have chosen to keep the film and market it, and market it to faith based groups, but I don’t see that being something they’ve done recently or will do so in the near future. People can come to their own conclusions as to why that is.
 

Tha Realest

Well-Known Member
For those who keep bleating, “…but Universal!” the markets seem to have responded very favorably to the latest earnings report.

We’ll see how they respond in a little over two weeks’ time to Disney’s.

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MisterPenguin

President of Animal Kingdom
Premium Member
Searchlight, just like it was for Fox, is primarily for their award plays. Which is why they aren't widely marketed for the most part.

So commercially, wouldn't that mean the focus is just on tent poles?

Searchlight films barely get wide release. They're for the niche awards (and eventually streaming).

Fox films do both: niche award bait and tentpoles (the more adult kind).
 

TP2000

Well-Known Member
I went and looked to see what Disney's small studios had released in theaters so far in 2023, and now I wished I hadn't. So far Searchlight Pictures and 20th Century Studios has lost at least a combined $49 Million on its three theater releases this year.

Disney has lost at least $7 Million on Theater Camp, lost at least $44 Million on Chevalier, and made about $2 Million on Boogeyman. That's using the assumption that Boogeyman only had a marketing budget of $5 Million, and I didn't even bother to add in marketing costs for Theater Camp or Chevalier because they were already losing tens of millions of dollars on their own and I didn't want to be mean.

So instead of trying to tack on a few million in marketing for Theater Camp and Chevalier and make their losses even worse, what if we just rounded up the current box office loss on those three films from $49 Million to an even $50 Million? We'll add that $50 Million loss into the Walt Disney Company's total for their Truly Horrible Box Office Summer tally on Labor Day.

Searchlight & Fox Money Pit.jpg


Looking at that chart above, Searchlight Pictures spent $46 Million to produce something called Chevalier and then it took in less than $4 Million in ticket sales??? I don't remember any of us mentioning that movie before now. Anyone see it? Anyone care?

 

LittleBuford

Well-Known Member
I realise this was published before Barbie and Oppenheimer, but I assume much of what it says still holds true:


I’d be curious to know what those who understand these things—and I truly don’t—make of the article, especially in relation to the very different picture (repeatedly) painted by a number of posters here.
 

DisneyHead123

Well-Known Member
I realise this was published before Barbie and Oppenheimer, but I assume much of what it says still holds true:


I’d be curious to know what those who understand these things—and I truly don’t—make of the article, especially in relation to the very different picture (repeatedly) painted by a number of posters here.
Finance is certainly not my area, but I believe this is basically a matter of huge budgets, right? Higher sales but still lower profitability.
 

LittleBuford

Well-Known Member
Finance is certainly not my area, but I believe this is basically a matter of huge budgets, right? Higher sales but still lower profitability.
But people keep moving the goalposts! The usual version of the narrative has it that audiences are no longer interested in watching films associated with Disney. When it’s pointed out that Disney is continuing to outsell other studios overall, the narrative shifts to a criticism of Disney’s bloated budgets and meagre profit margins.

People should decide what point they’re trying to make and make it straightforwardly.
 

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