Adults in the demo of 18-49 at 3.92? The Oscars have been skewing older for years now. The context here in 2025 is that this isn't a huge gain, but merely a small gain in a very older overall demographic.
In March, 1998, when
Titanic pulled in a lot of young women viewers, that year's Oscars telecast had a 18-49 rating of
24.90.
So that means that 2025's Oscars telecast of
3.92 in the same demo got only 16% of the young demographic that 1998's Oscars telecast got.
Which aligns with the fact that 2025's Oscars telecast had about 31% of the viewers as the 1998 Oscars telecast. Meanwhile, the population of America has grown since 1998 by 66 Million people, or by 23%. But the viewership declined by nearly 70%.
I wonder how much money ABC (Disney) paid to get the Academy Awards broadcast rights for crashing ratings?