Disney $50 million film loss

Master Yoda

Master Yoda

Pro Star Wars geek.
Premium Member
Drenhopkins said:
There's a news article that Disney has stopped a new film a stop-motion animation due to advertising revenue did not rebound after the Olympics.

I wonder what the total cost of the movie was. If I was already in 50 million I would think I would see it through.

Read the article What does everyone think?

http://money.msn.com/business-news/article.aspx?feed=AP&date=20120913&id=15556944
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Sometimes it is better to cut bait and run. A $50 million dollar loss is better than a $100 million one.
 
W

wiigirl

Well-Known Member
Master Yoda said:
Sometimes it is better to cut bait and run. A $50 million dollar loss is better than a $100 million one.
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Very true, but can you imagine making that decision?

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Master Yoda

Master Yoda

Pro Star Wars geek.
Premium Member
wiigirl said:
Very true, but can you imagine making that decision?

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No. I have been agonizing over having to get a new $250 A/V receiver for months because the one I got a few months earlier did not have a 3D pass through. I could not fathom witting off $50 million
 
ParentsOf4

ParentsOf4

Well-Known Member
Drenhopkins said:
There's a news article that Disney has stopped a new film a stop-motion animation due to advertising revenue did not rebound after the Olympics.
Click to expand...
Just to clarify, the 2 events are not related except that they will affect TWDC's bottom line. The article's first topic is poor post Olympics advertising revenue. The article's second topic is a $50 million write-off of a stop-motion movie that was in the works.
 
stlbobby

stlbobby

Well-Known Member
It's easier to cut and run on something the previous regime started. I believe this unnamed project was greenlit before the recent shake-up at the studios.
 

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