Disney’s Q2 FY24 Earnings Results Webcast

MisterPenguin

President of Animal Kingdom
Premium Member
Q: what's up with Charter partnership? What's up with it?

licensing content off platform... will do it? what will guide it?


A: Hugh... Charter deal is still early. We're happy with it. We got new subs. Cannabilizism isn't high. Not a template.

Bob... we're already doing some licensing with Netflix. Will continue to explore it. It can put some IP forward in customer's mind. But won't be a lot.
 

CaptainAmerica

Premium Member
Bob has mentioned "recommendation engines" twice now for streaming. So that's a thing.
When Disney+ was only ad-free, they didn't care how many people actually WATCHED content or for how long, because they got their monthly subscription fee either way.

Now that they have the ad-supported model, they need tools to increase viewership and engagement so they can serve people more ads. A good recommendation engine that shows you good "what to watch next based on your interest" is important to keep people inside the app.
 

lentesta

Premium Member
When Disney+ was only ad-free, they didn't care how many people actually WATCHED content or for how long, because they got their monthly subscription fee either way.

Now that they have the ad-supported model, they need tools to increase viewership and engagement so they can serve people more ads. A good recommendation engine that shows you good "what to watch next based on your interest" is important to keep people inside the app.

Recall Netflix's $1 million challenge to improve their recommendation algorithm. That was back in 2006, when $1 million was a lot of money.
 

DCBaker

Premium Member
Original Poster
Couple of slides from the earnings presentation:

Screenshot 2024-05-07 at 9.18.41 AM.png
Screenshot 2024-05-07 at 9.17.59 AM.png
 

MisterPenguin

President of Animal Kingdom
Premium Member
Bob has mentioned "recommendation engines" twice now for streaming. So that's a thing.
Indeed. Watching D+ shows sometimes start with a mini-ad for another D+ show.

It's wild they haven't been doing that previously. Just relying on a scrolling banner to advertise what's new.

They do a 'what's new' on YouTube, it's an advertising crime they don't have that available on D+.
 

Nevermore525

Well-Known Member
DTC Revenue:

Subscriber fees: $4.805B (Q2FY24) vs $4.225 (Q2FY23

Ad Revenue: $762M (Q2FY24) vs $702M (Q2FY23)

Other: $75M (Q2FY24) vs $52M (Q2FY23)
 

monothingie

Looks like I picked the wrong week to stop
Premium Member
I'm certain Netflix views its recommendation algorithm as an asset.

Knowing Disney's analytics capabilities, I'd say they could do really well here.
D+ is very much show specific viewing.

Maybe with the integration of Hulu there will be a more of a demand for additional exploration of the library, but evaluating D+ only the audience isn't there to want to stay engaged with anything outside of what they came into originally watch.
 

peng

Well-Known Member
Lol at disney considering Thunderbolts an original, Disney theatrical's future is going to be flop after flop after flop.
 

doctornick

Well-Known Member
Bob has mentioned "recommendation engines" twice now for streaming. So that's a thing.

Isn't that arguably the "magic sauce" for Netflix - that their algorithm for figuring out "you might also like" is what helped make the service work so well? started with when they were a DVD rental company but carried over into streaming?

On that note, I'm surprised that D+ has not incorporated a "rate what you just watched" type feature. It's one thing to know whether a customer watched a program. It's another thing entirely if they liked the program and would want to watch more of it or anything similar/related. I've certainly watched an entire series just for completeness/finding out what happens but not liked it enough to want to watch more beyond that. Recommendation algorithms work best when you know how much a person enjoys certain programming, not just that they decided to hit play in the first place.
 
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CaptainAmerica

Premium Member
On that note, I'm surprised that D+ has not incorporated a "rate what you just watched" type feature. It's one thing to know where a customer watched a program. It's another thing entirely if they liked the program and would want to watch more of it or anything similar/related. I've certainly watched an entire series just for completeness/finding out what happens but not liked it enough to watch more beyond that. Recommendation algorithms work best when you know how much a person enjoys certain programming, not just that they decided to hit play in the first place.
Hulu has that.

But Hulu's "continue watching" feature is completely broken. It thinks I really like Big Bang Theory and Chicago Fire because those shows are on the live channels before sporting events that I watch, so if I tune in a few minutes early they think I'm a fan of those shows.
 

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