And let Netflix be the bad guy when prices go up. Disney had the best deal in the world with cable. When cable prices went up, who did people blame? Not ESPN or the other channels. No, they blamed Comcast, DirectTV, and Charter. It was a beautiful system that left people with warm and fuzzy feelings for Disney, and bad feelings for the cable company.
Now the middleman is gone. Every price increase is directly tied to the Disney brand. Ouch.
I think this is really fair summary. Disney+ was an understandable error. I got on the hype for a while. But man, was I so wrong. Let Apple, Netflix, Amazon, Comcast and whoever bid for Disney content. Let the deepest pockets win. Conduct this bidding war every 10 years or so. Disney could reliably receive a check every year with a preset amount. Talk about a sweet business! You could even split the Marvel content from the Disney/Pixar content and have them in two separate bidding wars. Suppose Apple could pick up the Disney content and Netflix could pick up the Marvel content. The two firms could likely pay more than a single firm could. And then Disney could axe all their management costs associated with advertising and running the mechanics of the streaming service.