Casper Gutman
Well-Known Member
I think you’re being a bit harsh on Disney and a bit generous to Paramount here, but I agree with a lot of this. The entire film industry lost their collective minds over streaming and decided that what was really a change in the post-theatrical pipeline - which has happened to Hollywood before - meant the entire industry had changed and movie theaters were dead. Disney has actually made that delusion work better then any of its competitors, but every studio is going to have to reevaluate and Paramounts very weak streaming presence has placed them in a good position to be one of the first to do that.Frozen 2 made $1.4 billion worldwide in 2019. That’s a dying box office? Would it have been better if they’d released it straight to Dis+ and forgone the ticket sales?
IMO the pivot to streaming was Iger’s shortsighted attempt to muscle into Netflix and Amazon territory because at the moment they were the hot new film/tv landscape. But now Star Wars is more about retaining quarterly tv subs than ticket sales, and it barely has any cultural prestige left. Marvel is coasting on a fan base that was built over the 2010s with the theatrical model, and TWDC animation divisions are flailing with what’s become a lackluster return to theaters. (Stay tuned for Strange World.)
Paramount by contrast made a mint on Maverick by holding it back from steaming, and they’ve invested in the lower-budget horror film Smile that has paid off handsomely at the box office. Avatar will make money in large part because it’s made by a filmmaker who understands spectacle and showmanship.
Arguably the biggest problem with Chapek is he seems to have absolutely no feel for the entertainment business. Not sure Iger really did, either, but he could fake it better. It’s far more obvious that Chapek shouldn’t be the head of what is still an entertainment company, end of story.
As for Star Wars, between Mandalorian and Andor it’s cultural prestige is probably higher then it has been since the day The Phantom Menace was released.