Anyway, when it comes to Universal and their concept of dark rides, it's my opinion that they feel the need to give us more excitement as a crutch to their inability to deliver a quality detailed story. Aside from the TREMENDOUS queing area for Potter, there are few details in the Universal dark rides, mostly because they don't need them, you move too fast, are spun around too often. With Pirates, Haunted Mansion, Splash, so much of it is about the details and it's why they can be enjoyed 100s of times, not because they make your heart race with adrenaline but because they allow each experience to be different.
In general, it seems to me everything at Universal is over done. "We're going to move you more and get you more wet." Take Shrek as an example. Do they really need to toss you around in those seats? Really? Do you really need to walk off a ride soaked to the bone? Sometimes getting wet is nice, but more often than not being soaked to the bone is uncomfortable and very limiting. Subtlety just seems lost on their designers. For all of these reasons, I find Universal's dark rides inferior to many of those at Disney.