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Disney parks boss on diversity, preventing division and Disneyland's Electrical Parade return
Parks chairman Josh D'Amaro reflects on changes at Disneyland, now operating at close to full capacity one year after reopening following an extended pandemic closure.
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Mentions some recent topics:
"... The newly revived Electrical Parade, for instance, once ended with a float that celebrated outmoded ideas of American exceptionalism; now there is a grand finale that reflects historic Disneyland designs while championing modern tales such as “Encanto,” “Frozen,” “Raya and the Last Dragon” and “Moana,” among other inclusive stories that better reflect the park’s fan base. And last summer, problematic caricatures were removed from the Jungle Cruise. (A reimagining of Splash Mountain, a ride inspired by the racist film “Song of the South,” remains in the works.) But any alteration to the park’s history comes with the danger that it might alienate some or, worse, allow misguided accusations that the company is giving in to leftist ideals rather than simply awakening to its cultural reach. ..."
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“We will make some decisions that people may raise their eyebrows at,” D’Amaro continued. “They may say, ‘Well, that’s different and I’m not sure what to make of it.’ But in the end, our objectives are to keep this place vibrant, alive and still nostalgic, but ready for the future.”
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The park, D’Amaro said, will continue to lean into technology, integrating it sometime this year, according to the Anaheim park’s website, with MagicBand+, wearable tech that’s long been a staple of a Walt Disney World vacation. The wristbands allow for a range of activities, from unlocking hotel rooms to teased interactions throughout the park. While Disneyland’s integration of MagicBand+ has yet to be fully detailed, it’s mentioned by Disney as a method for giving visitors potential new interactions that allow for additional game-like experiences in, say, Star Wars: Galaxy’s Edge.
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D’Amaro said staffing is essentially at the level the park wants, although he acknowledged that updates and fine-tuning still have to occur. Dining reservations, as park regulars have noticed, are still hard to come by, and daytime parades such as Magic Happens, which launched just before the start of the pandemic, have yet to return.
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Also coming soon is a refresh of the walk-through attraction Tarzan’s Treehouse, although D’Amaro declined to discuss any specifics beyond saying, “It’s going to be cool.”