Just quoting you to avoid multi-quoting, as this line of thinking is prevelant in this thread.
Let me explain, in it's simplest form, why this is wrong headed.
There is a set number of those popcorn buckets. Whatever it is, let's call it 100 for simplicities sake. You can sell those to one loser guy and make $1395 or you can sell them to 100 individual guests and make $1395. Now, why would or rather should, Disney care if it was 1 or 100 guests? A little thing called guest satisfaction. You sell to 1 guy, then you have 99 unhappy guests. You sell to 100 individuals, that's 100 happy guests. It's simple. Those buckets will sell, it's simply a matter of guest satisfaction at this point.
It's called strike while the iron is hot. I am usually dead-set against the whole "profitability first" mindset BUT Disney is a business and like I said before if they sell all 100 to one individual and sell out then they will take it all day long over selling to 99 individuals and having one left over...it is the new Disney and it is the way of the future...just like our vacation to Grenada this fall is our families' new wave of the future.