Cost of Disney

eliza61nyc

Well-Known Member
I'll be honest here. We're DVC members which takes part of the costs out of the equation. We also can purchase an AP at a good discount which also really helps with it all. We have a tendency to eat 2 meals in our rooms (2 bedroom villa after all) so again, costs are lower for us. Do I think Disney is high? Yeah, but not enough to stop us. A part of me (this is where I will get slammed) wouldn't mind to pay more for less crowds. So... we can go higher and still go but realize it's becoming a lot for many people.


Ditto.

Yes Disney is expensive but I will admit it's also a vacation that you can tailor to many budgets. As others have said, the question becomes "value". do you feel you are getting back what the your out put was.
Like Helena, we own DVC and we purchased back in the late 1990's when the prices were pretty reasonable. would I purchase today at what they are asking. no.

For me a lot of the value is "intrinsic". The feeling I get when I walk down Main street and the music is playing, the enjoyment I get when my family and I are at a Character breakfast laughing. those are all intangibles
 

Chef Mickey

Well-Known Member
Those are called fixed costs. Whether 2,000 people show up or 20,000 people show up you have fixed costs that are the same. Labor is a cost that can be controlled to a point but something like CapEx is the same no matter how many people show up.
Has nothing to do with what I'm saying. All costs have to be accounted for when one considers a company's profit.

It's not like because the cost is fixed that it's not factored into the company's bottom line...

Disney's bottom line at Parks and resorts is perfectly reasonable.The business is a high cost, tough business that requires A LOT of people coming in to make it even approach worthwhile. Parks and Resorts have about an 18-20% operating margin. Decent profits, but there are much more profitable businesses like Visa, Microsoft, Google, or Facebook. Selling a real, tangible product is much more difficult and expensive to deliver.
 
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Chef Mickey

Well-Known Member
But behind the great oz's curtain...that's where the parks make money. Sometimes 85-90% profit.

That's why the parks "work"...the operational overhead would crush them without the giftshops...and no money would be made for the street.
Consumer products have no where near 90% operating margin either. These numbers are public.

Consumer products did about 30% operating margin last quarter. Good margins, but no where near "pure profit."
 

Sirwalterraleigh

Premium Member
Consumer products have no where near 90% operating margin either. These numbers are public.

Consumer products did about 30% operating margin last quarter. Good margins, but no where near "pure profit."

If the parks have such ridiculous overhead...which they do...why run them?

$0.01 off Mickey bars?

Theres a shell game - legal but still a shell game - that goes on with parks accounting. I only believe what I have seen.
 

Chef Mickey

Well-Known Member
If the parks have such ridiculous overhead...which they do...why run them?

$0.01 off Mickey bars?

Theres a shell game - legal but still a shell game - that goes on with parks accounting. I only believe what I have seen.
Because some profit is better than no profit? They DO have ridiculously high overhead and they ARE a tough business. But there is more than just the profit they generate. They keep the Disney cycle going too.

Public companies are highly regulated. Any accounting shenanigans are usually not worth the short term benefit...
 

correcaminos

Well-Known Member
Yeah...I'm mostly with you. Though I don't want to eat in the room. The whole thing about disney is getting ripped off for unhealthy amounts of fatty/sugary/salty foods...
Ha ha this is why I don't eat there as much - I feel like crap if I eat only Disney food every day for more than a couple days. Cannot do it.... and since we spend a ton of time at our resort it's easy to have sandwiches, bagels, cereals etc. Of course the cost of it all doesn't help.

Ditto.

Yes Disney is expensive but I will admit it's also a vacation that you can tailor to many budgets. As others have said, the question becomes "value". do you feel you are getting back what the your out put was.
Like Helena, we own DVC and we purchased back in the late 1990's when the prices were pretty reasonable. would I purchase today at what they are asking. no.

For me a lot of the value is "intrinsic". The feeling I get when I walk down Main street and the music is playing, the enjoyment I get when my family and I are at a Character breakfast laughing. those are all intangibles
Not just a feel for us, but it's also a super easy vacation for us to do. We go often, we chill, we relax, if something goes wrong, no big deal as we'll be back. We don't spend tons of times in the park either, but we like it all in the end. I can go there and not even think twice about what we'll be doing that week. virtually no planning for us either. It's become a nice getaway and real vacation for us. Something for all of us to do as well. My husband would hate those all inclusive in the Caribbean even though I'd love them. This is a balance vacation for us. Not easy for me to find places we'd all enjoy.

Not sure if we will get slammed or not, but I would pay double for park tickets for half the crowds.....
Not sure I'd pay double ticket prices, but I surely would pay more. I just think the ticket prices have jumped a lot in the last few years. Looking at AP prices we're nearly double what they were 10 years ago as it is.
 

thomas998

Well-Known Member
What? Ever read their 10K? Pratically nothing about the theme park business is “pure profit.” They make reasonable margins and have huge maintenance, labor, and capital expidenture costs.
Maybe. I've looked at their 10K and frankly the level of detail specific to theme parks is too sparse to really know how profitable they truly are. One huge problem in looking at the 10K is that in the one's I've seen they lump all the parks and resorts together. No way to actually look at the specific number of say Magic Kingdom all on its own. Nor is there anyway to know how much cross subsidies are going on in the SG&A which is often where diversified companies like Disney will make less than arms length transactions between operating units to move around profits such as the resorts buying advertising on ABC network, might not be at the going rate for ads space as it could be done at above market rates to shift profits, try and support the belief that ad rates are higher than they really or any number of other reasons. I suspect if you could get the real cold hard number on the theme parks they would likely generate a lot higher margins than other theme parks in the US, but that's something only folks inside Disney's accounting department are likely to ever really know.
 

Sirwalterraleigh

Premium Member
Maybe. I've looked at their 10K and frankly the level of detail specific to theme parks is too sparse to really know how profitable they truly are. One huge problem in looking at the 10K is that in the one's I've seen they lump all the parks and resorts together. No way to actually look at the specific number of say Magic Kingdom all on its own. Nor is there anyway to know how much cross subsidies are going on in the SG&A which is often where diversified companies like Disney will make less than arms length transactions between operating units to move around profits such as the resorts buying advertising on ABC network, might not be at the going rate for ads space as it could be done at above market rates to shift profits, try and support the belief that ad rates are higher than they really or any number of other reasons. I suspect if you could get the real cold hard number on the theme parks they would likely generate a lot higher margins than other theme parks in the US, but that's something only folks inside Disney's accounting department are likely to ever really know.

Excellent...
 

wendysue

Well-Known Member
This is a tough one... Say, 15 years ago, my husband and I would book a 7 day at Caribbean Beach with park hoppers. The parks were open later and we didn't get upcharged for every little thing. A few years later, we stayed at Pop Century-room only, and would get a few days of tickets from Undercover Tourist. During this period, they decided to bring out "Free Dining" (haha) and the price of food got stupid, so we would make sure to bring a bunch of our own or eat offsite. Last year we sprung for 13 month AP's with the hope of going at least 3 times during that period, but now looking at the All Star hotels-room only. As it gets increasingly more expensive, we have to downsize to cheaper hotels or stay offsite to stay in the same budget. (We don't get raises each year). We are still hoping to go in January before the AP's expire, as we won't be renewing them, but am waiting to see what deals come out before then.
We know that this is the last hurrah for us at Disney, and no, we don't think it's worth the cost any longer.
 

MrHappy

Well-Known Member
*waiting for @ford91exploder *
Stephen-Colbert-Popcorn.gif
 

Sirwalterraleigh

Premium Member
This is a tough one... Say, 15 years ago, my husband and I would book a 7 day at Caribbean Beach with park hoppers. The parks were open later and we didn't get upcharged for every little thing. A few years later, we stayed at Pop Century-room only, and would get a few days of tickets from Undercover Tourist. During this period, they decided to bring out "Free Dining" (haha) and the price of food got stupid, so we would make sure to bring a bunch of our own or eat offsite. Last year we sprung for 13 month AP's with the hope of going at least 3 times during that period, but now looking at the All Star hotels-room only. As it gets increasingly more expensive, we have to downsize to cheaper hotels or stay offsite to stay in the same budget. (We don't get raises each year). We are still hoping to go in January before the AP's expire, as we won't be renewing them, but am waiting to see what deals come out before then.
We know that this is the last hurrah for us at Disney, and no, we don't think it's worth the cost any longer.

Well since you brought it up and tiptoed into my wheelhouse...

15 years ago...at Caribbean...

Your room would have started at $84+ a night in the low season and peaked at $154+ for Christmas...your one day base price was $52.63 with tax and on the park hopper protocol, the hopper was almost nothing and the cost per day of ticket significantly decreased after 4 days...
And the current $55 dollar le Cellier filet mignon was $26 dollars...and most restaurants had an actual lunch menu that charged accordingly. Character buffets were $9.99 for kids and $16.99 for adults for breakfast.

Erides were $14 plus tax and the Halloween/Christmas tickets started around $30 and went to about $45 on the holidays themselves...

In case anyone was wondering.
 
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John park hopper

Well-Known Member
In 1977 the Contemporary Resort (luxury) cost us $40/ night for our honey moon, breakfast at the Contemporary was $1.99 Fast forward 2017 we stayed at CBR (moderate) $196/night. Like many we have had to down grade our resorts due to the never ending price increases. In the late 90's we stayed at POR family of four cost far less than DW and my trip in 2017. For us we are planning for the 2021 50th anniversary @ a luxury resort with the granddaughters it will be a last hoorah trip for us. Between now and then we may tent camp at FT WIlderness as a cost cutter. WDW has simply priced us out; it's unfortunate I grew up on Disney and have alot of great memories.
 

ppete1975

Well-Known Member
Id love for lower costs. But can you imagine the crowds? Honestly if you book your trip right its not toooo expensive especially if you stay multiple days (the park ticket and hopper get reasonable) the prices inside are cheaper in some cases to six flags and better options of food and souvenirs. My issue is the closing early for parties without giving you anything. I do the Christmas party so i add to that issue. But if im a first timer and dont research and get kicked out at what is it now 6pm because of a party id be ed. Those being kicked out shoupd get park hoppers for free. It wouldnt cost tge parks anything and would keep people happy while introducing some people to the other three parks. My other issue is until recently the lack of adding new things to space out the crpwds. Honestly travel as far as flights are concerned has become so affordable that the crowds are my only complaint.
 

spacemtnfanatic

Active Member
Why would they give a free park hopper to day guests at MK on part nights? There are literally dozens of A-frame signs on the way in warning you the park closes early. And since guests are forced to be chained to their technology now to experience the parks, they can see it there too. There is a reason park hoppers cost more... because it is a perk. Giving it away for free because a park closes at its scheduled time is ridiculous. Now, say a park had to close early due to overcrowding or other situation (water main break, etc) then of course you offer it, and that is what they always do.
 

wendysue

Well-Known Member
Well since you brought it up and tiptoed into my wheelhouse...

15 years ago...at Caribbean...

Your room would have started at $84+ a night in the low season and peaked at $154+ for Christmas...your one day base price was $52.63 with tax and on the park hopper protocol, the hopper was almost nothing and the cost per day of ticket significantly decreased after 4 days...
And the current $55 dollar le Cellier filet mignon was $26 dollars...and most restaurants had an actual lunch menu that charged accordingly. Character buffets were $9.99 for kids and $16.99 for adults for breakfast.

Erides were $14 plus tax and the Halloween/Christmas tickets started around $30 and went to about $45 on the holidays themselves...

In case anyone was wondering.

Wow. Thanks for breaking that down. I don't have the patience to pull out all the old receipts, (i still have them). Your figures have shown us that we cannot afford to ever go again with todays prices. :)
 

Walt Disney1955

Well-Known Member
Hi All,

I’m very interested in hearing what everyone thinks of today’s prices at Walt Disney World. Do you think they are reasonable? Are they to high? Would you go no matter how high the cost gets?
Thanks,
Kathy

Is it too high? Yes it is. Disneyland in 1955 cost $1. Magic Kingdom in 1971 cost $6. Even when you factor in inflation it is insane to see the difference. Look, I realize you need to pay for the things that are worth it. Disney is worth it, I never have a bad day there. However, adding some more dark rides to spread the crowds out would help. I guess the good news is that if you want to spend 4 days in the park the tickets get cheaper on a per day basis the more you go.
 

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