From what I have heard it is a completely random situation. We have been to Disney many , many times my Dh has been there more than 2 dozen times and they have that noted in their computer because they mention it when we call. We have signed up for countless websites and newsletters, plus we have filled out or answered dozens of surveys. We also have the Disney Visa Card and before that we had the old Disney Credit Card(which was discontinued a few years ago). We have never once received a discount code via e-mail, postcard or had a pin number attached to our name. We have been to Disney during peak, regular and value season over the years. The only months that we have never visited Disney are: June, September and December. If anyone has a new idea on how to get on one of those list just let me know!