Can Rock Turn Around the Blues for Disney Park?
ANAHEIM (Orange County Register) -- When Mike Love first strolled through Disney's California Adventure, he heard instrumental versions of Beach Boys songs he had written playing over a loudspeaker: "California Girls," "Good Vibrations," "Surfin'." "How nice of them,'' he thought, "to build a theme park around our music.'' He was kidding, but The Beach Boys' lead singer for the past 40 years was definitely struck by how well those popular '60s tunes fit with the theme of the park, from the Boardwalk to Avalon Cove. The Beach Boys will re-turn this summer to Paradise Bay to launch a six-week, 16-band summer concert series at California Adven-ture called "Disney's Rockin' the Bay.'' From July 13 to Aug. 20, there will be two performances each afternoon as part of regular admission. Disney has a history of bringing name entertainers to its parks, from Duke Elling-ton to Roy Orbison to Alabama through the '60s and '70s. This will be the first concert series at California Ad-venture, which opened last year and hasn't performed well. Disney is counting on added values such as the concert series, "park hopper" passes and annual passes. California Adventure has yet to generate the num-bers Disney anticipated. The park drew about 5 million visitors in 11 months, behind the pace of 7 million that Disney had estimated for its first year. While Disneyland appears to have recovered since Sept. 11, the num-bers at California Adventure are lower on many days than they were a year ago. California Adventure ranked as the 10th-most-popular theme park in North America in 2001, and Disney officials believe the numbers will grow as they educate tourists about the California theme. The Beach Boys are part of that promotion. Love said the one-hour shows will be themed, with one devoted to the group's surf music and the other to Califor-nia's fascination with fast cars.
ANAHEIM (Orange County Register) -- When Mike Love first strolled through Disney's California Adventure, he heard instrumental versions of Beach Boys songs he had written playing over a loudspeaker: "California Girls," "Good Vibrations," "Surfin'." "How nice of them,'' he thought, "to build a theme park around our music.'' He was kidding, but The Beach Boys' lead singer for the past 40 years was definitely struck by how well those popular '60s tunes fit with the theme of the park, from the Boardwalk to Avalon Cove. The Beach Boys will re-turn this summer to Paradise Bay to launch a six-week, 16-band summer concert series at California Adven-ture called "Disney's Rockin' the Bay.'' From July 13 to Aug. 20, there will be two performances each afternoon as part of regular admission. Disney has a history of bringing name entertainers to its parks, from Duke Elling-ton to Roy Orbison to Alabama through the '60s and '70s. This will be the first concert series at California Ad-venture, which opened last year and hasn't performed well. Disney is counting on added values such as the concert series, "park hopper" passes and annual passes. California Adventure has yet to generate the num-bers Disney anticipated. The park drew about 5 million visitors in 11 months, behind the pace of 7 million that Disney had estimated for its first year. While Disneyland appears to have recovered since Sept. 11, the num-bers at California Adventure are lower on many days than they were a year ago. California Adventure ranked as the 10th-most-popular theme park in North America in 2001, and Disney officials believe the numbers will grow as they educate tourists about the California theme. The Beach Boys are part of that promotion. Love said the one-hour shows will be themed, with one devoted to the group's surf music and the other to Califor-nia's fascination with fast cars.