California Adventure's new name

mharrington

mharrington

Well-Known Member
Original Poster
Why did they remove the possessive of "apostrophe s" from the California Adventure so that it's now Disney California Adventure?
 
W

wizards8507

Active Member
Wikipedia, my friend:

It opened on February 8, 2001 as Disney's California Adventure Park. The park is owned and operated by The Walt Disney Company. On May 28, 2010, it was announced through the official Disney Parks Blog that Disney's California Adventure Park would be renamed to its current title, Disney California Adventure.[1]
 
mharrington

mharrington

Well-Known Member
Original Poster
wizards8507 said:
Wikipedia, my friend:

It opened on February 8, 2001 as Disney's California Adventure Park. The park is owned and operated by The Walt Disney Company. On May 28, 2010, it was announced through the official Disney Parks Blog that Disney's California Adventure Park would be renamed to its current title, Disney California Adventure.[1]
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What I want to know is WHY they renamed it, not WHEN they renamed it.
 
W

wizards8507

Active Member
It looks to me that DCA released a new logo right around the time of the promotional materials for World of Color, and it didn't have the "'s". Other than that, no idea.
 
Wilt Dasney

Wilt Dasney

Well-Known Member
From a D23 article

Disney or Disney's?

A big topic on people's minds was the park name change from Disney's California Adventure to Disney California Adventure, which Disneyland President George Kalogridis eloquently explained to D23. "I don't know that it's a lot of science. In the transformation process, we believe it's better to talk about California as more of a state of mind. So California Adventure is an ongoing adventure, and it's presented by Disney. That's why it's not possessive in terms of 'this is our interpretation of California.' It's more [than that]. We are presenting a story about the adventure of life in California, which is ever-evolving, as is Disneyland. Which is why Disneyland is called Disneyland, not Disney's Land."
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This was discussed in a couple of threads a while back:

http://forums.wdwmagic.com/showthread.php?t=588835

http://forums.wdwmagic.com/showthread.php?t=590163
 
DTM93

DTM93

Member
What made me laugh was during the press event at WDW last night, I can't remember who said it but someone said 'Disney's California Adventure' so it showed that it was pointless changing the name really.
 

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