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Buying merchandise with the intent to resell to be banned at Tokyo Disney, could Walt Disney World follow?
Buying merchandise with the intent to resell to be banned at Tokyo Disney, could Walt Disney World follow?
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I think it is impossible for Disney to know exactly who is buying what when. You can limit how many people can buy which is being done with no success. I’ve seen them limit one per person then heard of people bringing 10 friends into the parks to buy one. It’s just impossible. Maybe harsher wording on the site claiming..” if they find out who is selling online they will be banned and AP revoked”. I know that’s a reach but maybe it stops some of the sales?![]()
Buying merchandise with the intent to resell to be banned at Tokyo Disney, could Walt Disney World follow?
Buying merchandise with the intent to resell to be banned at Tokyo Disney, could Walt Disney World follow?www.wdwmagic.com
They are masters at manufacturing scarcity both in merch and in park capacity, must have been in the marketing 101 course the interns took.It boggles the mind that Disney encourages this type of behavior by only manufacturing limited quantities of merchandise. People want what Disney is selling, but there just isn't enough of it to go around. And given that most of it is essentially mass-produced cheap crap (looking at you, popcorn buckets and spirit jerseys!), there's no reason they couldn't just make more. It's not like these are high-end items where being part of a limited edition is part of the appeal; by their very nature, they're intended for mass consumption by large audiences.
This problem is especially frustrating (and frequent) at runDisney events, where they know the exact number of participants and their shirt sizes 6+ months in advance, yet still manage to sell out of items within minutes of opening. If it happened every now and then, it would be excusable, but it's part of the process now and only serves to encourage people to show up earlier and earlier, and buy extra merchandise to resell at a profit.
Disney loves to sell things to their visitors; they practically force it upon you when exiting through the gift shop at countless attractions and invented a whole app to sell park features that were previously included in your admission ticket. And yet they manage to consistently leave money on the table by simply not having enough product to sell.
I get that it can be frustrating. But don’t you think that limited quantities justifies higher prices and increases demand?It boggles the mind that Disney encourages this type of behavior by only manufacturing limited quantities of merchandise. People want what Disney is selling, but there just isn't enough of it to go around. And given that most of it is essentially mass-produced cheap crap (looking at you, popcorn buckets and spirit jerseys!), there's no reason they couldn't just make more. It's not like these are high-end items where being part of a limited edition is part of the appeal; by their very nature, they're intended for mass consumption by large audiences.
This problem is especially frustrating (and frequent) at runDisney events, where they know the exact number of participants and their shirt sizes 6+ months in advance, yet still manage to sell out of items within minutes of opening. If it happened every now and then, it would be excusable, but it's part of the process now and only serves to encourage people to show up earlier and earlier, and buy extra merchandise to resell at a profit.
Disney loves to sell things to their visitors; they practically force it upon you when exiting through the gift shop at countless attractions and invented a whole app to sell park features that were previously included in your admission ticket. And yet they manage to consistently leave money on the table by simply not having enough product to sell.
“One item per customer.”I dont see how they can really crack down on this.
FOMOI must be missing something.. The very few things I purchased long ago didn't last very long. (Except maybe some T-shirts that I still have.). Why does anyone get themselves so worked up over the cheaply made souvenirs that are sold?
Which does nothing to solve the problem.Or…just…make…more. Voila!
Ties up less in inventory tooWhich does nothing to solve the problem.
You can have an inventory of 100x the current size, but if you can’t distribute it quickly, you run into the same issue of scarcity.
They also have no incentive to do so. They make more money selling fewer at a higher margin than a lot at a lower margin.
Knew some folks from Brazil that frequently visited Orlando ( Orlando shopping outlets, FL mall etc ) and bought in bulk , clothes , shoes, electronics , no limit in quantities only to resell in Brazil to many willing buyers. Theme parks are not the only rodeo in town.While I appreciate the attempt that Disney is trying to implement, let’s face it, it’s a clear attempt at CYA. They speak out about trespassing park policy violators and we all know what empty threats those amount to.
The best way to curtail the “scalping” is to just limit the quantity of an item at checkout. Until Disney does that and ENFORCES that policy, it’s an empty threat.
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