News Blizzard Beach Hits (Parking) Capacity

DisneyFanatic12

Well-Known Member
Original Poster
As the heat rolls in, more and more people head off to the waterpark. There is currently a one-in one-out policy for parking at the waterpark, and the wait to enter the waterpark is roughly 10 minutes. The line to park grows and shrinks, but stretches all the way to the intersection at times.

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JoeCamel

Well-Known Member

co10064

Well-Known Member
Premium Member
I will never complain about something being free, but is there a reason Disney doesn't charge for parking at its water parks? I know they can't charge at Disney Springs because Reedy Creek paid for those to be built as opposed to Disney directly.
 

Brian

Well-Known Member
I will never complain about something being free, but is there a reason Disney doesn't charge for parking at its water parks? I know they can't charge at Disney Springs because Reedy Creek paid for those to be built as opposed to Disney directly.
Save for a handful of days spattered throughout the summer primarily, there is not enough vehicle traffic to justify the staffing necessary to facilitate paid parking.

The theme park auto plazas generally close two hours prior to the park for the same reason. When you factor in staffing and other costs, the margins aren't worth it.

Additionally, the water parks get a huge rush of guests entering first thing in the morning, then the entrance is pretty much dead the rest of the operating day (when it comes to guests entering the park). It's not worth it to staff a theoretical auto plaza for an hour or two.
 
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DisneyFanatic12

Well-Known Member
Original Poster
id love for disney to invest in their waterparks and bring one of them up to volcano bay standards.
It would be cool to see them expand their waterparks. It certainly is not an easy task given the nature of the waterparks, and would require them to creatively use the land, but I think it can be done. Typhoon Lagoon has a few obvious expansion plots along the perimeter, like what they did with Miss Adventure Falls, while Blizzard Beach would be more difficult to expand. I don’t think much of anything can go on the back side of the mountain other than Runoff Rapids, and building a slide tower on the perimeter of Blizzard Beach would detract from the grandeur of the mountain in my opinion.
 

flynnibus

Premium Member
Save for a handful of days spattered throughout the summer primarily, there is not enough vehicle traffic to justify the staffing necessary to facilitate paid parking.

The theme park auto plazas generally close two hours prior to the park for the same reason. When you factor in staffing and other costs, the margins aren't worth it.

Additionally, the water parks get a huge rush of guests entering first thing in the morning, then the entrance is pretty much dead the rest of the operating day (when it comes to guests entering the park). It's not worth it to staff a theoretical auto plaza for an hour or two.
I find this very unconvincing... at the going rate of $15+ for parking each employee is paid for in just a few minutes of customers. It's not like the parking lots are used by 30 cars... the lot has 1200 spots. Even if you had just 300 cars a day, you could easily cover the day's labor costs with like... 50 cars.

Even if you considered a labor overhead of $30/hr for an employee.. after just TWO customers an hour breaks even. The shift wouldn't be more than 8hrs.. and would have significantly decreasing staff needed as the day goes on. This reduction of staffing need with the demand curve is nothing unique... same thing was done for ages with ticketing staff too.

Never mind most of this could be completely automated these days so it's just investment followed by free money.

I expect the problem is more a physical one. The park's roads weren't built for it with the space needed to handle a back pressure of cars without risking traffic issues back out to the main road. Then you add all kind of new expenses in traffic management. Or spent money to change the road infrastructure.

I bet the way the water parks are managed from a P&L perspective is probably pretty unique and maybe in that regard were able to avoid the management pushes in other groups like resorts to stick parking fees in place.
 

Brian

Well-Known Member
I find this very unconvincing... at the going rate of $15+ for parking each employee is paid for in just a few minutes of customers. It's not like the parking lots are used by 30 cars... the lot has 1200 spots. Even if you had just 300 cars a day, you could easily cover the day's labor costs with like... 50 cars.

Even if you considered a labor overhead of $30/hr for an employee.. after just TWO customers an hour breaks even. The shift wouldn't be more than 8hrs.. and would have significantly decreasing staff needed as the day goes on. This reduction of staffing need with the demand curve is nothing unique... same thing was done for ages with ticketing staff too.

Never mind most of this could be completely automated these days so it's just investment followed by free money.

I expect the problem is more a physical one. The park's roads weren't built for it with the space needed to handle a back pressure of cars without risking traffic issues back out to the main road. Then you add all kind of new expenses in traffic management. Or spent money to change the road infrastructure.

I bet the way the water parks are managed from a P&L perspective is probably pretty unique and maybe in that regard were able to avoid the management pushes in other groups like resorts to stick parking fees in place.
It's true the water parks were not designed to accommodate auto plazas. But they could be added. In fact, it has been considered. There simply is not enough demand to justify the costs of adding the infrastructure, as well as the ongoing costs.

Today's situation with the lot being at capacity is a rarity. When you consider that typically more guests arrive by Disney bus to the water parks, the onus to explore paid parking simply isn't there. The theme parks see far more guests per day, including more guests arriving by car (and being subject to the parking fee) than those who arrive by Disney transportation.

To your point about automation, that's also a non-starter. Disney does not want to be in the business of giving "parking tickets" for failing to pay at the kiosk or on an app, and automated gates like what you'd see in an urban parking garage also wouldn't work because of the morning volume. One "boomer" not understanding that he has to insert the credit card and remove it quickly could cause a massive backup.

It's all far more trouble than it's worth at this rate. The water parks see a fraction of the guests the theme parks do, and even the theme parks drop the auto plaza staffing around two hours prior to close.

That said, they certainly could add a parking fee. But why not jack up the price of the water park ticket by $10 per person and maintain the status quo?
 

flynnibus

Premium Member
Today's situation with the lot being at capacity is a rarity. When you consider that typically more guests arrive by Disney bus to the water parks, the onus to explore paid parking simply isn't there. The theme parks see far more guests per day, including more guests arriving by car (and being subject to the parking fee) than those who arrive by Disney transportation.
None of that matters - what matters is if the opportunity being worth it... not comparisons to what the parks do. The water parks still have large amounts of car usage, even if it's not as large compared to the main parks.

To your point about automation, that's also a non-starter. Disney does not want to be in the business of giving "parking tickets" for failing to pay at the kiosk or on an app, and automated gates like what you'd see in an urban parking garage also wouldn't work because of the morning volume. One "boomer" not understanding that he has to insert the credit card and remove it quickly could cause a massive backup.

Parking tickets? It would be fixed price, so you pay at entry... or they could do something to pay at exit to avoid backups at park opening.. since people tend to leave at much more spread out patterns (except in the case of a weather closure) so simply collecting at exit is a much easier on traffic - but flips your staffing demand pattern. Any automation could be augmented by 1-2 staff assisting guests who get stuck. This is easily solved.

Basically there are a ton of ways Disney can do this that are all well established... virtually every regional park in the country has figured out how to do this... Disney not charging is the exception, not the norm.

It's all far more trouble than it's worth at this rate. The water parks see a fraction of the guests the theme parks do, and even the theme parks drop the auto plaza staffing around two hours prior to close.
You keep bringing up this stop collecting parking at the end of day thing as if it's significant or comparing with the parks. The whole point about the end of the day is the traffic pattern makes that period insignificant and why they do it. That has nothing to do with the decision of if you charge for parking or not.

That said, they certainly could add a parking fee. But why not jack up the price of the water park ticket by $10 per person and maintain the status quo?

Same reason all amounts are put into one bucket or another.. manipulation and marketing.

For perspective, it costs $30 to park at Aquatica. Even if it were only 500 cars a day at a Disney water park.. that is nearly 5.5 million dollars a year in revenue assuming one water park is open.

Do you think Aquatica is achieving the impossible or is losing money by charging for parking? Or is it simply possible to do, but Disney choses not to... just like they never used to charge for hotel parking... until they simply decided to.

Aquatica simply has 3 double lane booths at it's entrance - it's not some complicated thing.
 

Brian

Well-Known Member
None of that matters - what matters is if the opportunity being worth it... not comparisons to what the parks do. The water parks still have large amounts of car usage, even if it's not as large compared to the main parks.



Parking tickets? It would be fixed price, so you pay at entry... or they could do something to pay at exit to avoid backups at park opening.. since people tend to leave at much more spread out patterns (except in the case of a weather closure) so simply collecting at exit is a much easier on traffic - but flips your staffing demand pattern. Any automation could be augmented by 1-2 staff assisting guests who get stuck. This is easily solved.

Basically there are a ton of ways Disney can do this that are all well established... virtually every regional park in the country has figured out how to do this... Disney not charging is the exception, not the norm.


You keep bringing up this stop collecting parking at the end of day thing as if it's significant or comparing with the parks. The whole point about the end of the day is the traffic pattern makes that period insignificant and why they do it. That has nothing to do with the decision of if you charge for parking or not.



Same reason all amounts are put into one bucket or another.. manipulation and marketing.

For perspective, it costs $30 to park at Aquatica. Even if it were only 500 cars a day at a Disney water park.. that is nearly 5.5 million dollars a year in revenue assuming one water park is open.

Do you think Aquatica is achieving the impossible or is losing money by charging for parking? Or is it simply possible to do, but Disney choses not to... just like they never used to charge for hotel parking... until they simply decided to.

Aquatica simply has 3 double lane booths at it's entrance - it's not some complicated thing.
I get that you question why they'd leave money on the table, but this is what the thought process has been, or at least was when I would have conversations about topics like these with my now former colleagues. Believe me when I say that the water parks do not get much attention in the halls of TDO and Celebration Place.

They can absolutely make money on parking if they so choose, but it's been deemed to be more trouble than it's worth. Whether or not that thought process has changed in the many years it's been since I've had a discussion of this nature, I have no clue.
 

flynnibus

Premium Member
They can absolutely make money on parking if they so choose, but it's been deemed to be more trouble than it's worth. Whether or not that thought process has changed in the many years it's been since I've had a discussion of this nature, I have no clue.
Just like they knew they could charge for hotel parking... but chose not too... until someone decided they wanted that revenue. "more trouble than its worth" because the company had valued the customer experience and impact the fees had on customer sentiment... until simply they buried those feelings.

I think you misinterpret 'trouble' to mean complications/difficulties.. instead of 'trouble' meaning customer friction/customer sat.

No one is going to lead this push as a way to save WDW's revenue targets... the money is simply too insignificant in the grand scheme. But that doesn't mean it's insignificant to the person managing the water parks. All it would take is some new VP to get an itch I'm sure... but hopefully with the scrutiny on all the nickle and diming as part of the 'correction' going on now this won't ever happen. But frankly I'm kinda surprised it didn't happen in the run up to covid.
 

Brian

Well-Known Member
Just like they knew they could charge for hotel parking... but chose not too... until someone decided they wanted that revenue. "more trouble than its worth" because the company had valued the customer experience and impact the fees had on customer sentiment... until simply they buried those feelings.
Which is why I leave the door open to the possibility of it happening in the future. I am a few years removed from my career at Disney and have no remaining contacts who would have anything to do with a potential water parks parking fee, but if I had to speculate, I don't think we'd see one in the short to medium term due to Iger's mandate to roll back the nickel and diming, or at least the perception of it.

They can't get rid of the resort parking fee because they want to avoid nickel and diming, then charge for water park parking. It's incompatible. Like I said a few posts ago, if they feel they must get extra revenue, bump up the ticket price by $5-$10 and allocate that towards parking lot and Disney bus expenses.

I think you misinterpret 'trouble' to mean complications/difficulties.. instead of 'trouble' meaning customer friction/customer sat.
Yes, poor word choice. Though it would likely be less "outrage" than when they added the resort parking fee, there would still be customer pushback, and, as you eluded to, a loss of goodwill.

No one is going to lead this push as a way to save WDW's revenue targets... the money is simply too insignificant in the grand scheme. But that doesn't mean it's insignificant to the person managing the water parks. All it would take is some new VP to get an itch I'm sure... but hopefully with the scrutiny on all the nickle and diming as part of the 'correction' going on now this won't ever happen. But frankly I'm kinda surprised it didn't happen in the run up to covid.
Such proposal would likely come from a revenue analyst overseeing water parks. That's not to say that the VP overseeing Water Parks wouldn't also be able to push for such a change, but it's typically the revenue analytics team who comes up with these bright ideas, pitch them to upper management, who in turn push them upon the VPs. It was one of these teams who was responsible for "dreaming up" and pitching what became Disney After Hours.
 

DisneyFanatic12

Well-Known Member
Original Poster
This situation will rectify itsself tomorrow by the weather.
For sure, Mother Nature has a solution in store!

Found this kind of interesting, when I left they parked cars along the tree line. I suppose the one in one out policy was taking too long!

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(That’s the best photo I could get, but they filled in every place that could fit a car, including the grass and the striped ends of each row!)

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Those are the grass regions that parking attendants directed cars to park on. Maybe I find this more interesting than it actually was, or maybe others find it interesting too 🤣
 

fgmnt

Well-Known Member
It would be cool to see them expand their waterparks. It certainly is not an easy task given the nature of the waterparks, and would require them to creatively use the land, but I think it can be done. Typhoon Lagoon has a few obvious expansion plots along the perimeter, like what they did with Miss Adventure Falls, while Blizzard Beach would be more difficult to expand. I don’t think much of anything can go on the back side of the mountain other than Runoff Rapids, and building a slide tower on the perimeter of Blizzard Beach would detract from the grandeur of the mountain in my opinion.
This is coming after the 5th gate.
 

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