Originally posted by markc
Why is everybody so harsh with AT&T for dropping their sponsorship?? I'll take it all of you who are bitter at AT&T for saying this don't have business degrees or run your own business, because this is fairly common sense. It's not like anybody can blame AT&T for this. Plain and simple, the amount they were spending on advertising (aka sponsorship) were not matching the amount of profits they were getting out of it, otherwise they would've stayed in. It was a smart business move, and one that saves jobs eventually and keeps a company going if they can better allocate their funds to more productive advertising methods.
I don't get why people hold this against AT&T. Telecoms are doing everything they can right now to stay afloat. Layoffs are happening everywhere.
Sponsorship of SE is a LUXURY. It's closer to and expensive "Good will" gesture or maybe a PR campaign than a lucrative money maker.
How can a company lay off people and still justify a costly expense like this?
Investers and stockholders call this "pork" or comapny "fat" that doesn't support it's own weight.
I don't blame them. Sponsors are leaving left and right....for a reason.
CT : - )