Well to battle Nestle, it matters what disney would get out of it. Also, with how bad Nescafe taste, would they really care? There would be a hit for them but it would be worth it if they try to push better offerings in the market. Nestle really doesn't sell good coffee in the us anyway, it is all instant crap.
Well you're right. Disney would need a reason to move away from Nestle. I'm thinking with Nestle's size, they have the means to continue providing awful coffee at reasonable prices. Someone would have to better that deal for them to jump ship.
Well like I said, Keurig would probably jump at the opportunity to get that contract. They would write off the cost as promotions and advertising. With Starbucks offering K cups, disney would probably charge extra for any deluxe hotel that gets them. With a slight bump up with emeril branded k cups for the moderates.
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