Here's an idea from left field. What if Disney isn't building a DVC resort at the Contemporary, but was building an actual vacation condo development? Some major resorts are doing this. The Atlantis (Bahamas) is building an entire tower that will be condo's that you can rent back to the hotel. You own all 52 weeks a year to your condo. The new tower is connected to the hotel and you have full rights to the entire Atlantis property. Also, the Plaza Hotel in NYC is doing something similar.
Think how much Disney could get for 1, 2 ,3 bedroom condo's right next to the Magic Kingdom, and access to the monorail. A lot of people bought into Celebration because it was Disney. THis is not only built by Disney, it's right next to MK!
Just an idea I had. I have no source, other than my imagination.