Hahaaa...!
I almost posted that, too, but I figured the gum was more well-known.
When we would drive to Texas (it originated in Waco) from No Cal on those long summer vacations back in the day, our grandparents would stock their refrigerators with the stuff (along with other classics like Dr. Pepper, RC, etc.).
One year we brought a case of Big Red back to No Cal, and our friends couldn't get enough of it...!