I’m surprised the VQ lasted this long, it’s basically a free LL, eliminating it will allow them to sell more LL.
I honestly wouldn’t be surprised to see VQs phased out completely in order to push more LL sales, a 2+ hour queue is a great motivator to buy a skip the line pass.
Which is why, as long as they find people willing to stand in those lines, they have
little no incentive to fully resolve their attraction capacity issues.
Cars isn't a solution. That will be an additional unneeded draw to the MK, just like Tron was.
If anything, their current plans for
expansion seem to be about drawing
more people to their busiest park rather than anything to do with providing more capacity to handle existing guest levels.
They have smart people working there. I'm sure they're fully aware of this.
That tells me they feel the current guest experience is fine, either as-is or as an incentive to get people to spend more to get out of the lines.
So yeah, all the levels of LL being a "popular" success seem to indicate they've effectively monetized making guests unhappy with the extended waits they've created so why
ever try to fix it?
Improving what is now the "base" guest experience disincentivizes people from buying into the various line skip schemes.
They've made it so making guests happy reduces the money they can shake loose from people unless that happiness is tied to an up-sell of some sort. As such, it seems they want guests to be unhappy. It's just a matter of striking the right level of unhappiness and up-sell pricing to get to where the majority of guests are more likely to spend the price asked to fix things for their visit vs. getting fed up and swearing off the parks.
The problem as I see it is I think where they are now, people in the general populace are willing to spend what's needed to salvage their current trip but are more likely to think harder about going back after.
