“This is just the start, the company plans to deploy more expressive, interactive characters across parks and cruise lines,” Laughlin relates, noting that this is part of Disney’s announced $60 billion investment over the next decade in new attractions and expansion. “Our whole goal is to bring these characters to life faster than ever. And so artificial intelligence and reinforcement learning are important tools in driving that time frame down, and to get that those characters in front of guests as quickly as possible.”
He also emphasizes that the difference in these new bots will be personality and autonomy. “I think you’re going to be able to see even more expressive characters in the future, and [fans] interacting with those characters throughout the parks is really, ultimately our goal,” Laughlin adds. “We have so many characters that can’t necessarily be performed by a performer, so we need to be able to unlock these characters and have them be able to roam throughout the parks.”
He hints, “We have a robust roadmap of free ranging characters that we’re excited to announce at some future point in time, that we hope to populate our worlds with.”