Really?
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I had a different question on a different survey, 1-5 scale, where 5 was “huge fan”, 1 was “not a fan at all”, and 2-4 were blank. And 5 is on the left, where your eyes are going to go first.
I don’t understand what your issue with this survey is. Left to right? If it was right to left you’d complain it’s the last thing they read so they’d click it first.
Secondly, as far as I’m aware, most applications of these surveys consider anything below “Excellent” to be a failure, so having 3 positive options isn’t 3 chances for these surveys to “succeed” it’s 2 options to miss the mark and 2 options to fail, and 1 option to pass.
Sending surveys that at least used to expire within 48 hours of your visit isn’t trying to elicit an emotional response?
You’d rather people answer surveys about super specific details (bathroom amenities, shows, lounges, etc.) after a couple months when they forgot it? Two months later you’re probably not going to remember a random soap smelled bad, but you’ll remember that you liked the food at a restaurant, but was it day 2 or 6? You don’t remember because it’s two months later.
Secondly, if you do multiple days at Magic, you want to be surveyed shortly after that specific visit, because a second visit might have a separate level of staffing, attendance, etc. or if they’re running a test, you might respond about one day when the survey is tied to another day.
Of course there’s limitations in surveying, but it’s naive to suggest your alternative captures (or is attempting to capture) the same thing.
Claiming Disney doesn’t word many of their survey questions to get a desired response is naive, at best.
The people creating surveys and people requesting surveys are two different groups. As I said before, there are biases that are inherently human and are hard to minimize, but there’s not a huge conspiracy about an exec wanting a survey to say one thing and then that survey gets created.
If a survey topic has an obvious answer, the surveyors bias is hard to minimize, so that obvious answer might lead to a skew in results from the provided options, but that’s human surveying limitations, not a grand conspiracy.
