The goal should be to simplify these terms/concepts:
Genie
Genie+
Virtual Que
Lightning Lane
Individual Lightning Lane ( aka Individual Attraction Selection)
Those concepts are convoluted to a first-time visitor and difficult to explain to people. If Josh thought park pass reservations were too much of a burden for new visitors to understand what are his thoughts on this list of five concepts that need to be communicated to each day guest?
We do not need a distinction between Genie and Genie+. It should just be one 'thing'. Do away with the public Virtual Que drops. Just have it be a core part of Genie+ like every other ride.
Lightning Lane is a mouthful and doesn't really roll off the tongue (Fastpass was a better phrase). Terrible marketing and branding. Just call it a Virtual Que to align all the language and concepts.
Individual Lightning Lane can be renamed Paid Virtual Que (PVQ sounds a lot like PDQ or pretty darn quick - which kind of fits).
So now we have a buy-in system called Genie+, that gives users access to the Virtual Ques for a suite of attractions and allows them to pay more for the Paid Virtual Ques. From five concepts down to three, and Disney's revenue streams are intact.