The goal should be to simplify these terms/concepts:
Genie
Genie+
Virtual Que
Lightning Lane
Individual Lightning Lane ( aka Individual Attraction Selection)
Those concepts are convoluted to a first-time visitor and difficult to explain to people. If Josh thought park pass reservations were too much of a burden for new visitors to understand what are his thoughts on this list of five concepts that need to be communicated to each day guest?
We do not need a distinction between Genie and Genie+. It should just be one 'thing'. Do away with the public Virtual Que drops. Just have it be a core part of Genie+ like every other ride.
Lightning Lane is a mouthful and doesn't really roll off the tongue (Fastpass was a better phrase). Terrible marketing and branding. Just call it a Virtual Que to align all the language and concepts.
Individual Lightning Lane can be renamed Paid Virtual Que (PVQ sounds a lot like PDQ or pretty darn quick - which kind of fits).
So now we have a buy-in system called Genie+, that gives users access to the Virtual Ques for a suite of attractions and allows them to pay more for the Paid Virtual Ques. From five concepts down to three, and Disney's revenue streams are intact.
There's no putting the genie back in the bottle on simplicity. (I'll show myself out)
There's no way to simplify the current product offering without compromising the monetization aspects of it. Yes, they can reskin the UI and make it more user-friendly, but guests will still have to go through the process, which is confusing and certainly doesn't win points with guests when they see the final total at checkout.