It's not you. In fact, rooms are more expensive than ever, and the discounts are appreciably smaller.
I checked historical rack rates for one of the Disney hotel rooms the other day (Polynesian, standard room, end of August) -- the rack rate has gone up about 20% since 2019! Moreover, in 2019, guests who booked that room during that same week could have chosen between a 35% room discount and free dining. This year, the best anyone could do is to save the equivalent of 25% with the "2 days free ticket" offer (or if it applied, which it doesn't, the 25% room-only discount).
And this analysis doesn't even take note of the fact that in that same 2 years, the value of every room onsite has been markedly diminished by the lack of touring-related perks (EMH, Fastpass advantages), the inconvenience of park pass reservations and limited capacity, shortened park hours, the imposition of park-hopping time windows, the removal of luggage transfer and upcoming total elimination of DME, and the continued closure of dozens of attractions and restaurants and the Epcot monorail.
Man, I sound like a hater today...