I've been an annual passholder for SeaWorld Orlando for longer than I know. It's been over 10 years. I don't know the exact number. I was really surprised to see that they reported SeaWorld Orlando specifically as being 10% down in 2017. Another 10%? In 2017? I did not feel that at all. If anything it felt more busy. I'm not going to say it felt like it is finally recovered, but it definitely felt like the bleeding has stopped and attendance was trending in the right direction. I'd even say the same thing for 2016. It didn't feel like a park that was losing people left and right and still bleeding attendance. But 10% is quite a drop. It does make me question that number. It's just not what I've experienced When I'm Gone.
I do know that the most recent quarterly earnings report for Sea World parks showed an uptick of ~5% in attendance so hopefully that is an indication they have hit bottom and are beginning their path to recovery. I really hope it is because I believe that have a really good product that needs to be alive in the marketplace and I want to see them succeed.
I do suspect they are a candidate for a takeover in the not too distant future though as they just do not have the financial resources to compete in some of the markets they are in (especially Orlando). The challenge is there aren't any themed entertainment operators that are likely going want to invest in that. The only one that is large enough is Merlin, but they tend to focus on smaller properties like Legoland, Orlando Eye (or whatever it's called this week) and similar smaller venues around the world.