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But then you would just be walking around feeling a sense of childlike wonder and joy, and you wouldn't be participating in upcharges.

They're not telling you about the super secret part where Han and Leia see you from across the bar. Or Jabba, for the truly discerning customer...

People did enjoy this! There were attendees who were dropping $25k. Maybe those people would have kept the thing afloat, I don't know. The problem is that because of the structure of the experience and the bonds that returning players formed with the actors and each other, it would be difficult...

We keep going back and forth on whether customers liked it or not, but nobody's asking whether Disney could get the LABOR to run the thing. They were asking for some heavy lifts from those actors--the usual limit to this sort of interactive acting is a few hours a night at most. I wouldn't be...

I think the cost made it impossible to promote. Star Wars is a mass market brand, everyone knows it and 99 percent of people feel at least vaguely favorably toward it. So most folks would be super excited for some form of Star Wars adventure--until they found out they could never afford it. It's...

It doesn't really matter how this was advertised because the reality is that it was priced way, way, way outside most people's budgets. They could have put out a commercial that made it seem like you would be Luke, Han, and Leia reborn but the reality is that they were asking two or three...

I've seen some of the videos where they didn't have enough "passengers" and it looked perfect for a little kid--if god forbid I had a little boy with a Make a Wish trip this would be it. The only problem is that it was that good for kids because there weren't enough paying adults, and I can't...

They're making it into the jailhouse for people who act up on property.

They're going to use it for Death Star testing

I'm guessing labor--paying actors to interact for that long and at that level must have been costly. That and there were probably burnout issues, it's one thing to put on the Star Wars equivalent of Tony and Tina's Wedding where there's a bunch of beats in a three hour time period and not a ton...

Having the Disney catalog might be helpful, imagine if you could get parents to only access Disney through Apple products.

It was all Chapek, he was tired of all of us calling him names and making fun of his bald head. I don't feel that sorry, he probably has five houses, ten cars, and 50 else of whatever floats his boat 😄

I don't even think it's about saving that particular body part. A sale to Apple would preserve the company with certain values that Iger probably does genuinely feel strongly about. Keep it out of the grubby hands of DeSantis types. (I'm sure it'll do wonders for Iger's personal fortune as well...

He needed the shower to freshen up to go out on the town, he was sleeping there, other people were sleeping there 😏 (although I'm sure if any such gossip was true, that was Eisner! no imputations to Iger's clean living 🙂) Chapek is the straitlaced country mouse.

There's gonna be some heavy parasocial tears... followed by a stampede to get those tie in Disney-Apple phones so you don't get put in the peasant tiers in the parks 😄

That and he's positioning himself to be the last CEO... in which case tongues will fly because it's not like you're missing out on the golden ticket by talking

That was the most California story I've ever read, Chapek was the wrong man for the job the moment his mother and father conceived him in the Midwest. When Iger was calling up all the senators and presidents behind Chapel's back... good lord. I wonder if CHAPEK ever thought he was going to keep...

The whole having a strike and not having any products thing can't be helping.

Most people 50 and under have positive feelings about Nintendo, they may not be into playing every game but they're not going to be like "I heard Princess Peach was racist" or "Mario ruined my childhood." It's something cute that everybody knows about, like the Star Wars OT characters.

The thing is, we're talking about a theme park. You should be able to walk in the gate with a very basic knowledge of Star Wars and come away saying you've had a good time. Especially with such a massively popular IP! Of course superfans will get more out of it but you should never feel excluded...