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    News Star Wars: Galactic Starcruiser Permanently Closed Fall 2023

    Actually, in a few years this might not be that far off. Things like generative AI didn't exist when this was started or in a visible commercial way when it was opened. Use generative AI for automated but engaging conversational automated interactions (D3-09 on steroids), add more roaming and...
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    News Star Wars: Galactic Starcruiser Permanently Closed Fall 2023

    I can't say I have an understanding of how their overall business financials combine. I have read that IP is intended to help drive more business to the profitable sectors like parks. In that vein, they would need to keep making movies. But I doubt they intend the movies to take losses or to...
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    News Star Wars: Galactic Starcruiser Permanently Closed Fall 2023

    Not at all. To improve the financials, Disney took multiple publicly visible steps including the SWGS. There are likely to have been a lot of things they did not visible to the public. All those individual steps added together affect the numbers Wall St cares about. But Wall St is not...
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    News Star Wars: Galactic Starcruiser Permanently Closed Fall 2023

    I agree. You have to put it in perspective. Sure, they are aware of SWGS. But this was developed over 5+ years (longer for the story engine they will continue to use and still use in Galaxy's Edge). Over that 5 years period, the entire accelerated depreciation they are taking amounts to 0.1%...
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    News Star Wars: Galactic Starcruiser Permanently Closed Fall 2023

    I don't bristle at that at all. But there is huge psychological impact from "play-pretend" that Disney tapped into. LARP drop is a real phenomenon that is a subject of study by psychologists. It likely also was a huge factor in how many of us who went once thinking we could only ever spend...
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    News Star Wars: Galactic Starcruiser Permanently Closed Fall 2023

    It is widely recognized that Betamax was the better quality product than VHS. They had twice the image resolution. Betamax tapes were also about half the size of VHS, which they thought was an advantage, but they clearly botched the recording time issue that going with the larger capacity that...
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    News Star Wars: Galactic Starcruiser Permanently Closed Fall 2023

    The dining room discussion is one more example of people not understanding what this was. First, the pictures do not do it justice. But that doesn't matter because the immersion was driven by the interactions with the cast and other guests. The environments were great, but they were never...
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    News Star Wars: Galactic Starcruiser Permanently Closed Fall 2023

    You don't know that. They have said something will be done next. Disney does not announce things until they are ready. If there is work going on there (as the public work order filing suggests), then they most likely have already gone back to that drawing board. That and other grapevine...
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    News Star Wars: Galactic Starcruiser Permanently Closed Fall 2023

    Those who went who believe it was largely a marketing failure based on the fact we know lots of people with the money who either never heard of it or thought it was just an expensive hotel . But of course cost structure was a major contributor because any miss with a high cost structure...
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    News Star Wars: Galactic Starcruiser Permanently Closed Fall 2023

    ..You seem to have a rough time comprehending how good it was. The podcast tells it. It's really pretty simple. I and others who went are not trying to convince you or anyone else who has made up their minds against it. But we are not going to allow a one-sided narrative to paint an unopposed...
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    News Star Wars: Galactic Starcruiser Permanently Closed Fall 2023

    Great podcast on the true nature of Galactic Starcruiser by the some of the world's top developers of immersive experiences. They cover not only what the experience was like for them but importantly some of what Disney could have done to ensure guests were prepared for the experience...
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    News Star Wars: Galactic Starcruiser Permanently Closed Fall 2023

    Exactly - and I believe they certainly learned the first one and the third one. No idea about the second one. Remember, corporations run on profit margin, not cash profit. I think we will discover otherwise. There are reasons to believe they are going to do a next Star Wars thing there. The...
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    News Star Wars: Galactic Starcruiser Permanently Closed Fall 2023

    Most guests spent no more than 4 hours on Batuu (Galaxy's Edge) out of close to 36 waking hours. So not insignificant, but not more than 10 to 15% of the experience. I do not think it was essential to the experience. I do think that proximoty could be essential to whatever they do next, though.
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    News Star Wars: Galactic Starcruiser Permanently Closed Fall 2023

    Thank you for that. So many use price as a reason to bash what it was like without having gone. Probably true that they were expecting to drive higher spend. Although most people who went were not concierge. Surely those could go but a lot of us just wanted to go enough to bite the bullet...
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    News Star Wars: Galactic Starcruiser Permanently Closed Fall 2023

    I can comprehend that. It's a tough call for Disney because they probably wanted the extra dollars from those of us who combined days in the parks with Starcruiser. But it is just my wife and I (kids all grown) and we typically have an annual pass so we are only spending the extra nights...
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    News Star Wars: Galactic Starcruiser Permanently Closed Fall 2023

    I am curious about this. The second time we went we did not add any days to spend at any WDW parks. We went only for the Starcruiser. That would seem to me no different than if it were somewhere else. Is it just the temptation of wanting to spend time at the parks too so having it somewhere...
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    News Star Wars: Galactic Starcruiser Permanently Closed Fall 2023

    At the end of the day, we all will have our positions and opinions on the Galactic Starcruiser. As I see it, the camps divide mostly into: 1) People who never experienced it but had issues with price, style of experience, and/or choice of theming/characters. 2) People who experienced it, many...
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    News Star Wars: Galactic Starcruiser Permanently Closed Fall 2023

    This. But any next iteration, however they approach it, has one advantage if Disney makes the right move and takes advantage of it - they can use guest reactions to the quality of immersion and experiences from the first edition and not worry about spoilers. The fandom they built, even though...
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    News Star Wars: Galactic Starcruiser Permanently Closed Fall 2023

    Disney is one of the best companies around at keeping secrets. We don't know what they plan. But they know it was artistically successful. And they said "something" will be done with the property. Given the huge response and bookings after the closure announcement, they would be foolish to...
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    News Star Wars: Galactic Starcruiser Permanently Closed Fall 2023

    It also wasn't as big a financial flop as most people think. They are looking to claim $300M or so in accelerated depreciation. Sounds like a lot. But they spent over 5 years creating it. $300M is about one tenth of one percent of disney revenue over the last 5 year period. As revenue and...
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