HuntrixOwlMouse98
Member
Told you that this was a pipe dream, lol
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Disney making $1 billion investment in OpenAI, will allow characters on Sora AI video generator
- Thread starter lentesta
- Start date
Told you that this was a pipe dream, lol
FigmentFan82
Well-Known Member
Literally no one wants AI video. Reject it.
Tha Realest
Well-Known Member
At least Disney got to utilize Sora in the production of one of its upcoming films before OpenAI shut it down
AidenRodriguez731
Well-Known Member
Great! Always thought this was a bad move by Disney. Art is created by ARTISTS, not a text prompt in a machine
Reuters has updated reporting that says this: But the transaction between the companies never closed, two other people familiar with the matter said, and no money changed hands.
JD80
Well-Known Member
AI is just another tool, just like the evolution from hand drawn to CGI.
AidenRodriguez731
Well-Known Member
Its not a tool, it takes peoples actual works, chops it up and regurgitates it with no rhyme or reason based on what its programming tells it.
This is not some evolution. This is stealing artworks on a whole new level and I get giddy each time when AI "artists' figure out that they don't own their crappy water guzzling ego strokes.
Figments Friend
Well-Known Member
Glad this didn’t move forward.
Seemed like a bad idea and a real waste of money that could be better invested elsewhere.
This is good news.
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Seemed like a bad idea and a real waste of money that could be better invested elsewhere.
This is good news.
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Everything is fine.
jeanericuser001
Well-Known Member
Aw clever. I see where they are going with this. Sora was used as an open beta to see how consumers would respond to it and use its data. The trends and research allowed them to iron out bugs while examining data from usage. Now they take the software to the private stage and use it for specialized projects instead of open use. Its sort of similar to how some programs use to have shareware that anyone could use but then later on if you wanted the full benefits you had to get the full version. Over time many companies decided to eliminate the shareware option so now its just the full version. In this case disney now has access to a proprietary engine that only its people can use as they see fit. Its no longer an "OPEN" ai but rather a privatized system that disney can use. They will no doubt use this in future animation projects. My guess is the play pavilion will have a lot of AI content produced from this. They may also use it in other projects ie journey into imagination revamp, hollywood studios animation projects, and possibly video content for villains land. I can see now where the investment comes into play plus they have the graphics engine access from epic to allow for even more seamless integration. Im sure the public will be sad to see their FAKE disney trailers going away but Im sure disney with their resources could find better ways to use the tech.
ChrisFL
Premium Member
100% false
JD80
Well-Known Member
That's what public AI LLM models do. Disney can train AI models based on their own work (since they own enough assets) to assist with creating new assets and completing special effects. If a Disney made model that creates a scene with xwings and tie fighters based on their own movies is it stealing?
Not that it's a mature product but that what a good AI tool will be.
JD80
Well-Known Member
Its not 100%. If I made a star wars show with a public LLM and put it on YouTube to make money that would be stealing.
If Disney made their own private model that was trained on their own artists work that they own and those artists used it to animate and produce content, at a faster pace is it stealing?
AI is a tool. Good artists will use it to enhance their work and produce it faster. Especially in visual effect studios.
AidenRodriguez731
Well-Known Member
Alright I’ll concede that if it only uses its own assets, it’s not stealing but I’d argue it’s missing the human aspect of art. We have people who can create marvelous pieces of artwork and it’s faster than ever. Why would you want to replace that with a computer churning it out?
lazyboy97o
Well-Known Member
This is an example of how people in animation and effects are treated as lesser than those working in live action productions. Live action footage can’t just freely be reused and recut by the studios. Actors rightfully expect to be paid if their work is used for something new and that should be expanded for others involved in creating movies.
JD80
Well-Known Member
That's not all "AI" (which is a broad term) does. An artist can use AI to assist with rapid prototyping and story boarding. It can assist with creating 3D assets faster for preliminary artwork. All of which aren't part of a final product.
"AI" is already used in programs like photoshop to help cropping and blending assets together. To assist with lightning and other modeling.
When they animated Snow White they had to painstakingly animate each individual frame of that. Fast forward 60-70 years and you can create 3D models with animation rigs so you don't have to draw out each individual frame. You create 3D models with lighting algorithms so you don't have to worry about light perspective in great detail. Is this replacing humans or enhancing creativity?
Humans have been creating new ways to be creative and new tools to do that for ages. AI can be used to pirate and steal and create "slop" but it can also be used to assist creativity.
"AI" is just not "create a scene where a tie fighter and an xwing shoot at each other" prompting.
JD80
Well-Known Member
The world is rapidly changing. You will always want creative people driving the creation of stories but you will continue to need less people to do more as technology and techniques improve.
I don't know. Have you seen the length of the credits from a modern movie vs. even 30 years ago? Unless they never credited everyone in the past (which is entirely possible, I guess), there are a ton more people who work on movies these days than ever before. All because of technology.
AI is a cost saving tool to lower development and production costs for most of Disney's media segments.
It is unsustainable for Disney to have virtually everything they put out cost $200M+ and take years to develop.
And not for anything, the quality of what is being put out (VFX and animation) has not been earth shattering excellent. At best it's been meh, so it's not like AI tools can't make that better.
Now this in no way makes their product any better, there still has to actually be good stories and characters that people like, but it certainly streamlines the development process.