Well unlike Disney-Pixar “demanding” we go see their movie as if we owe them something for Hoppers, Ryan Gosling recently had this to say by contrast:
Disney/Pixar don’t “demand” that you go see their movie or believe that you owe them something. To the contrary, animation fans have demanded that Disney put more resources into marketing and promoting their original films because there’s a concern across the animation industry that original animated films from all the animations studios aren’t given as much of a chance by the theater-going public nowadays than they used to, as reflected in the box office numbers. You see these “demands” from animation fans to support original projects regardless of studio, including Sony, Dreamworks, Illumination, etc. If anything, Disney and Pixar leadership have blamed themselves for creative choices that didn’t resonate with broader audiences.
From a recent WSJ article:
Current and former [Pixar] employees say one of the biggest reasons [for lack of original film performance] is that the conflict-averse [Pete] Docter encouraged new directors to make autobiographical movies that too many audience members struggled to connect with.”
After a series of disappointments culminating in last year’s bomb “Elio,” Docter is pushing Pixar to re-embrace the universally relatable concepts like talking toys and monsters in the closet that once made it a juggernaut.
“As time’s gone on, I realized my job is to make sure the films appeal to everybody,” the 36-year company veteran said.
In late 2023, Docter gathered Pixar’s staff in their steel and glass atrium to deliver an uncharacteristically blunt message. He said they’d erred in making so many autobiographical movies and needed more broadly commercial hooks. Pixarians remembered it as his “come to Jesus” speech.
With its shrinking number of originals, Pixar is trying to balance returning to broad commercial concepts while pushing the boundaries of its tried, true and, to some, tired formula. Next year’s “Gatto,” about a feline thief in Venice, features animal fur and human hair that look like they were painted by hand, rather than a computer trying to simulate the real thing. “Ono Ghost Market,” which was originally going to be a streaming series, is inspired by Asian myths about supernatural bazaars where the living and dead interact. The studio hasn’t publicly unveiled “Ono” yet.
“Gatto is really exciting for many reasons. First of all, it’s just a great story. But second, it’s set in Venice, which is kind of like a living painting. And so we’re trying to bring that aesthetic to the look. It’s not as photorealistic as historically our films have been. And I do think we’re at an interesting point in animation history where people have grown up with so much around them that they’re looking for something new. And I think that’s the challenge for all of us, is to find that new thing that, on the one hand, will make people go, ‘Woah, I’ve never seen that.’ But on the second go: ‘I understand that and I recognize that somehow as my own experience as a human.” -Pete Docter