I love BttF but why would they pick such an old property? At least Ghostbusters has had recent films.
The first is legitimately one of greatest movies ever made, and it has become timeless in the same way King Kong will always be.
Doesn’t need to have new movies to not be truly relevant, I mean, Indiana Jones 5 bombed, but they’re still delivering something new because Indiana Jones is still iconic, beloved, and they know the ride has slam dunk potential. BTTF has so many tie ins, from special events at Hollywood with the actual film set from Hill Valley (where I believe Beach Volleyball will be played next year), to merchandise that still does very well.
Random anecdote but last year I watched Back to the Future with someone I met because it was both our favorite movie. It has tons of staying power even into Gen-Z.
The amount of fans of the property would blow your mind. Is it Jurassic Park level with mainstream-ness and dinosaurs? No, but so much of Stranger Things’ success if basing off of the arsthetic of better properties (ET obviously but BTTF too), I mean there’s even a scene in the movie theater filmed in Georgia. I mean, Endgame had a Back to the Future reference.
Though, for once, I hope a great idea is driving decisions and not just an IP. IP should come secondary, almost always, unless you have a very specific concept like a Door Coaster.
Jules Verne’s influence at Discoveryland in Paris and obviously for Mysterious Island at Tokyo DisneySea really show how if you let creativity run and actually have a good idea and a crazy budget. The right team can make magic happen even if the IP is unfamiliar or it’s an original attraction.