Disney making $1 billion investment in OpenAI, will allow characters on Sora AI video generator

[Disney Irish]

Disney's OpenAI deal is exclusive for just one year -- then it's open season | TechCrunch

After the one year is up, Disney is free to sign similar deals with other AI companies.

techcrunch.com

 

[Cmdr_Crimson]

This isn't like when Disney bought Maker studios and wiped them out entirely right? It kind of feels like that..Use it up until no one can..

 

[Agent H]

i don’t understand. Can’t we already make funny videos ourselves using voiceclips of these characters? Why do we need Al to do it for us?

 

[Brer Panther]

Wouldn't it be hilarious if the general public started thinking "Why should we go see Disney movies in theaters? We can just make our own with Sora AI or whatever it's called at home for free!" and that led to the live action Moana flopping?

 

[networkpro]

I'll play devils advocate for a bit. What if Sora is used to produce output for those consumers that are looking for inclusion? Exactly what guide rails will be put in place and what if some complain that they exclude what they want included ?

 

[Brer Panther]

Hey, here's an idea - instead of replacing the animators, why don't we replace Iger and the executives with AI instead? It's not like it would do a worse job running Disney than they do!

 

[Disney Irish]

Hey, here's an idea - instead of replacing the animators, why don't we replace Iger and the executives with AI instead? It's not like it would do a worse job running Disney than they do!

You joke, but many management positions will be replaced by AI at companies like Disney over time, so while not the CEO it’ll still have an impact.