News Disney Parks Chief Josh D'Amaro Says Pricing Model Aims to Keep Vacations Affordable for Families

networkpro

Well-Known Member
In the Parks
Yes
Just curious if you can elaborate on the Alice theme? Does the Queen of Hearts have a specific role to play?
Thanks,
Josh’s marketing intern.

If they could recreate Disney California's Mad T party there I think it would be a good start.
 

marni1971

Park History nut
Premium Member
Michelle was just chatting to someone at the nail salon. Random I know. Hadn’t been to Orlando for ten years, just got back. “What happened to Disney?” was the verdict. Overpriced. Upcharges. Long standby lines for rides. Loved Universal, not going back to WDW. “It’s lost its magic” was the final comment.

Just a random foreign tourists opinion.
 

drizgirl

Well-Known Member
Michelle was just chatting to someone at the nail salon. Random I know. Hadn’t been to Orlando for ten years, just got back. “What happened to Disney?” was the verdict. Overpriced. Upcharges. Long standby lines for rides. Loved Universal, not going back to WDW. “It’s lost its magic” was the final comment.

Just a random foreign tourists opinion.
Nailed it.
 

Lilofan

Well-Known Member
Nailed it.
In terms of WDW and Uni annual attendance numbers that will do the talking not just “ not going back to Disney “. Primarily guests visit Central FL and WDW and side trip to Uni and SW like ourselves and no sugar coating around that. Chalk up a win for the FL economy that we support with our dollars. Josh commented recently he’s confident that the opening of Epic will help WDW and that’s totally right.
 

Sirwalterraleigh

Premium Member
Michelle was just chatting to someone at the nail salon. Random I know. Hadn’t been to Orlando for ten years, just got back. “What happened to Disney?” was the verdict. Overpriced. Upcharges. Long standby lines for rides. Loved Universal, not going back to WDW. “It’s lost its magic” was the final comment.

Just a random foreign tourists opinion.
Well you’re foreign…so you hate Merica and its “free market”…


…what? 🤷🏻
 

Tha Realest

Well-Known Member
Something funny @Lilofan ?
Well, it doesn’t seem like this user wants to grapple with or confront the subject of this thread - whether Disney is any longer an affordable vacation - so they react that way. I presume your family friend has the income to pay for a trip to the US for its theme parks, and it’s telling they’re converting to a Universal family in terms of what you get for your admission.
 

Lilofan

Well-Known Member
Well, it doesn’t seem like this user wants to grapple with or confront the subject of this thread - whether Disney is any longer an affordable vacation - so they react that way. I presume your family friend has the income to pay for a trip to the US for its theme parks, and it’s telling they’re converting to a Universal family in terms of what you get for your admission.
Affordable is a subjective term. Affordable to go on vacation while the same ones crying go out to eat several times a week, enroll their kids in afterschool enrichment sessions, send children to expensive private schools , buy cars they know they can’t afford and shop for luxury goods just to try and impress others ? Just described some in my neighborhood that say going on vacation etc etc. It is interesting to note that 75% of luxury goods buyers are from the middle class. These middle class folks will stay middle class.
 

drizgirl

Well-Known Member
In terms of WDW and Uni annual attendance numbers that will do the talking not just “ not going back to Disney “. Primarily guests visit Central FL and WDW and side trip to Uni and SW like ourselves and no sugar coating around that. Chalk up a win for the FL economy that we support with our dollars. Josh commented recently he’s confident that the opening of Epic will help WDW and that’s totally right.
Disney started off saying the opening of Epic would have a slightly positive effect on WDW, but adjusted since then to say they expected it to have a slightly negative effect on WDW.
 

bmr1591

Well-Known Member
So funny story. Last time I was at Disney in April, our Mears driver began talking to us about how much she disliked Disney and how it had changed. She used to go all the time with her family, but the prices had become outrageous, so she refused to go anymore.

Typical story, huh? Then she added this caveat. Her family member formerly worked at Disney and got her and her family free tickets to the parks all the time. Know when she decided it was too expensive? When her family member stopped working at Disney and she no longer got free tickets.
 

Baloo124

Premium Member
Disney started off saying the opening of Epic would have a slightly positive effect on WDW, but adjusted since then to say they expected it to have a slightly negative effect on WDW.
And they're in counterattack mode too. Just saw an ad on YouTube for WDW focusing solely on Everest. Showing a girl waiting in the queue, nervous, with brief clips from on ride.

Kinda like saying: "Hey, remember this thing? It's a roller coaster... we have those too!"
 

Lilofan

Well-Known Member
If you’re going into debt to visit the swamp, mistakes have been made.
Do you know one of the reasons why the CEO of Louis Vuitton is a billionaire ? A number of his customers buy his merchandise with money they don’t even have to try to impress people they don’t even like. Going into debt to go on any vacation is not the smartest thing to do.
 

Lilofan

Well-Known Member
FOMO, nostalgia, inertia and peer pressure feel like the main things driving WDW attendance.

More so than giving the loyalists or casual observers something to get excited about and get over the sticker shock.
Part of the attendance are the valued guests with their valued kids who have terminal illness. Give Kids the World packages they are on give them a magical vacation in Central Florida and just not at WDW.
 

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