Since this has a Disney tie-in, I guess I've got a story to share ...
Burt and Loni had adopted a baby and it was a pretty big news story at the time. When the baby was still an infant, my family happened to be in the Magic Kingdom (I think it was summer 1988). We were walking through the...
I thought it was common knowledge. It was common knowledge in and around Hollywood going as far back as the Star Wars Prequel Trilogy. It was one of those films where Lucas insisted on (and received) a 100% cut on the opening weekend. That's at least 20 years. And more specifically, the rule...
I think the word "insisting" is doing a lot of work in your question. As far as I know, I never cited any calculation formula ... and I certainly didn't insist anyone use it. This may shock everyone, but I don't really care what anyone thinks in this thread. Feel free to use any calculation...
When I lived in Los Angeles, I used to purposefully annoy my friends by asserting that the greatest hero in film history was Gene Hackman in Superman because, if successful, his plan would have knocked Los Angeles into the ocean.
/Otisburg seemed nice.
The trades know. They have theater owners leaking the numbers to them.
*shrugs shoulders*
I really couldn't care less about that. My general assumption is that, except for a very rare handful of films (Lion King remake, Toy Story films), Disney's films are generally not getting an elevated...
No, I'm not saying that movies are frontloaded. They are, but everyone knows that. What I am saying is that a recent change in modern cinema is the percentage the studios take from the opening weekend gross receipts. On tentpole films, it's not 50/50. Yes the movies are frontloaded ... and...
That's an outdated metric, especially since the studios are taking a much larger percentage of the opening weekend box office in the modern movie space. It's closer to 110-125% of budget + marketing, not double.
Variety is claiming Superman had a marketing budget of $100 million. I don't believe it, but that's what they wrote. If true, you're looking at a $325-350 break even.
I think the break even is under $500 million. The WSJ said the budget was $225 million. If you double it for marketing expenses, that's $450.
WSJ Article
I have no doubt that at some point in my lifetime (I'm 50), Disney will get rid of the COP. And I will hate it. But now I'm resigned to simply hoping that they will sell it to a millionaire Disneyphile collector instead of destroying it. It should exist somewhere. Hell, donate it to the...
Luke had plenty of flaws. Then he overcame them in his hero's journey and became arguably THE HERO of the 1980s. Then he became an a-hole offscreen and ruined everything the rebellion had achieved in the original trilogy because Kennedy hates men and didn't care about destroying the $5 billion...
Fine ... the last two films in the Star Wars sequel trilogy made $1.1 billion and should have made $3.5 billion (Avengers Infinity War + Endgame money). Kennedy is clearly a genius. Obviously she "got butts in the door" by hiring an office full of feminists who hated Luke Skywalker.