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News Disneyland Magic Key Program (all pass types will be available to purchase beginning March 5, 2024)
- Thread starter DCBaker
- Start date
Californian Elitist
Well-Known Member
Here we go. Prepared to be unimpressed/disappointed.
Supreme Leader
Well-Known Member
Ready to be disappointed...again.
Stevek
Well-Known Member
I don't think you'll be that far off. Maybe more like Buy 5, get 1 free?
Tangent...I have worked for the same company for almost 30 years. One of our specialties is harnessing frequent shopper data in grocery stores and delivering incentives (printed coupons and digital) to a retailers shoppers. Many years ago, when I really wanted to work for Disney, I thought that Disney should be doing the same things with their APs. They should have been looking at what people are purchasing or more importantly, what they aren't, and developed programs to get nudge people to a certain behavior. See guest A has been to the parks 10 times and their AP number has never been seen in a meal purchase, push them an offer via their next purchase (assuming it's not dining) offering them a % off of a meal at any restaurant. Disney did this with merchandise discounts but from what I could tell, completely failed to harness all of this possible data they could have (and may have) been gathering from a giant AP population.
VJ
Well-Known Member
welcome to today's disneyThe name of the new product seems awkward, underwhelming, and incomplete.
mikenatcity1
Well-Known Member
it seems like it...especially once schools go back in session and people stop traveling. I can tell you from a lot of the people in the area, the wonder of going to Disneyland is gone and most locals (including myself) don't want to keep paying $100s to go to a park...maybe around Christmas, but not now- nothing new (the merchandise is still the same as it is in Downtown Disney).
waltography
Well-Known Member
I think the name implies it too; you're buying "keys" to the kingdom and the more keys you buy the more... magic you get?
I'm curious at what price point they're gonna put this at. Totally spitballing, but could it be a tiered system where purchasing additional visits costs less (so your fifth visit costs less than your first)?
SplashGhost
Well-Known Member
I have a feeling this is going to be really lame and a total Chapek style ripoff. The name Magic Key makes very little sense for a quality AP replacement.
VJ
Well-Known Member
you're on the right track i'd say
SoCalDisneyLover
Well-Known Member
Well, it appears my days of visiting Disneyland regularly, probably ended in March 2020.
I paid $600 for my Flex Pass, but now I'll probably get maybe 1 pass every couple of years, like I used to. I'm sure there are more than enough die hard fans who will buy into whatever program they put out. Enough that losing someone like myself, won't matter.
There's simply no way I'm going to be interested in some program where you purchase a certain # of days, to get 1 free. Doesn't work for me, or excite me at all.
Knott's is my new theme park going forward. It's not Disneyland, but it offers the kind of value I am looking for. One where I don't have to count how many full priced visits I have left, before I get the 1-day bonus. Where EVERY visit, I don't feel the need to spend a full day, rather than pop in for a few hours.
I paid $600 for my Flex Pass, but now I'll probably get maybe 1 pass every couple of years, like I used to. I'm sure there are more than enough die hard fans who will buy into whatever program they put out. Enough that losing someone like myself, won't matter.
There's simply no way I'm going to be interested in some program where you purchase a certain # of days, to get 1 free. Doesn't work for me, or excite me at all.
Knott's is my new theme park going forward. It's not Disneyland, but it offers the kind of value I am looking for. One where I don't have to count how many full priced visits I have left, before I get the 1-day bonus. Where EVERY visit, I don't feel the need to spend a full day, rather than pop in for a few hours.
VJ
Well-Known Member
mickEblu
Well-Known Member
How lame this ends up being depends on how they view this new program. Do they view the Magic Key program as some temporary thing until they inevitably bring back APs in some form? Or do they view this as the future? I guess it all depends on what the guest response is. Originally I thought whatever this new program ended up being was going to be temporary until they felt ok about packing the parks again but seeing that they are already ok with that maybe this is it.
Lil Copter Cap
Well-Known Member
With the name being singular ("Key"), I assume it's going to be a tiered system. Bronze Key. Silver Key. Gold. Platinum. Much like Paris with access on certain days/certain amount of days.
We'll know soon enough.
We'll know soon enough.
mickEblu
Well-Known Member
Bronze Key = you can only ride popular rides in the early morning or late at night.
waltography
Well-Known Member
Thanks for sharing! Makes a lot of sense, and unfortunately gives me a lot of dread for tomorrow's announcement.
Universal will probably become my base park moving forward if Disney's new program doesn't appeal to me. All the California neighbor ticket has shown me is I hate going with the frequency of an AP with the necessary energy to justify a ticket. I much preferred the pass because it gave me the security to know that I didn't need to go so hard on a day since there'd be a next time to catch the experiences I missed.
VJ
Well-Known Member
i'm not expecting guaranteed park access at all because that'd render the reservations moot
plus hey, you can squeeze more money out of