ToTBellHop
Well-Known Member
To be fair, one still hears about SWGE nationally. Hagrid made headlines for a day. The better comparison is the original WWoHP. Imagine if they had opened 3 months before Forbidden Journey was done.Absolutely, you spend the money, time, and energy on grand openings, press events, etc. for publicity. You don’t do it to entertain those who attend, it’s to generate publicity and create targeted headlines.
Simple question, what is better for a national headline?
“Universal’s Hagrid’s ride opens to 10 hour waits!!!”
Or
“Disney opens half of a land to tepid, but well managed crowds!!!”
It was a foolish move. If they just wanted to provide a novelty for guests, there should have been no media blitz until now. Just a quiet soft opening of what was ready. Instead they got greedy and it blew up in their faces.