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I think when we went in September 2015, it started at 7. It can get crazy by the fire pits with way too many people standing too close to each other with flaming marshmallows. One little girl ended up getting a super serious burn on her hand from someone accidentally getting her with either the roasting stick or the marshmallow. I just remember her dad running with her to the house where you bought the refreshments yelling at the CM in there to bring an EMT. It opened my eyes to the chaos down by the fire. So word to the wise, keep an eye on your kids there, and don't let them anywhere near the hoards of people who sometimes forget to watch out for others and especially the little ones while they are trying to get the best spot to roast a marshmallow.